A Guide to New Vs. Used ATV Pricing

Table of Contents

  1. Introduction
  2. Average Pricing for New ATVs
  3. Average Pricing for Pre-Owned ATVs
  4. New and Used ATV Price Comparison
  5. Conclusion


If UTVs are for work, then ATVs are for play. Often called quads or 4-wheelers, ATVs are recognizable by having 4 wheels and a seat the rider straddles. Typically, ATVs are meant for 1 rider, who will have one leg on either side of the seat, like a motorcycle. Sitting this way, (as opposed to sitting upright on a bench, like driving a car or a UTV) means more of the driver’s body is used when driving and steering the ATV, but it also gives them more control and stability for off-roading - the ATV’s specialty.

ATVs are a ton of fun, and also a practical means of transportation and hauling in some situations. Whatever the case, ATVs are a multi-purpose and exciting addition to any garage. If you are considering investing in an ATV, knowing what to expect to pay is a great place to start.

In this article, we are going to compare pricing on new and used ATVs for some of the most popular manufacturers and brands. When you’re ready, you can use NADAguides to help identify pricing, and then use the NADAguides Powersports Buying Program to see a price and find a dealer that sells your desired vehicle.

Average Pricing for New ATVs

You can expect to pay anywhere from $3k-$15K+ for a new ATV. Based on data from GoRollick, the average price of a new ATV was $7,049 in 2019. ATV pricing is highly dependent on two things: 1) engine size (eg: displacement) and 2) added features that enhance comfort and stability (eg: factors like shock absorbers, wheels, or suspension systems). Add-ons like GPS, lighting, paint jobs, and other nice-to-haves also increase the MSRP of an ATV quickly. You can learn more about the cost of ATV accessories here.

Average Pricing for Pre-Owned ATVs

Pre-owned ATVs are a great option to consider because the cost will be lower than if you purchase the same vehicle new. Based on data from GoRollick, the average price of a used ATV in 2019 was $5,592. Many people choose to purchase used because you have more negotiating power and you can often get a higher-end vehicle, potentially with aftermarket upgrades, for significantly less than a brand new model. There are a few drawbacks to purchasing used such as hidden mechanical problems or, depending on the age, the vehicle might be out of warranty. In addition, about 4% of dealer ATV inventory is pre-owned. Thus, it can be challenging to find the vehicle you are looking for from a dealer’s available used ATV inventory.

The other thing to consider is that the pricing of new models typically rises over time. Based on data from GoRollick, the average price of a 2020 model year ATV is $8,181 - as opposed to $7,049 in 2019. So in some cases, it might make sense to purchase pre-owned to make ATV ownership more affordable.

New and Used ATV Pricing Comparison

Here are some examples of new and used ATVs currently on the market:



ATV Type

New Price

Used Price



Brute Force 300



$3,199 (2017)



FourTrax Rancher



$4,499 (2017)



Outlander 450



$3,999 (2017)



Sportsman 450 H.O.



$4,295 (2018)



King Quad 400



$5,393 (2019)



Kodiak 700



$5,999 (2018)



Outlander 650



$6,456 (2016)



Sportsman 850



$6,395 (2016)



Brute Force 750 4x4i



$6,995 (2017)



Raptor 700R SE



$6,999 (2018)



FourTrax Foreman Rubicon 4x4



$7,299 (2015)



Grizzly EPS



$6,495 (2016)



Scrambler 850



$6,895 (2017)



Outlander XT 850



$8,499 (2018)



Sportsman XP 1000 S



$10,795 (2018)



Outlander MAX XT-P 1000



$9,995 (2016)



ATV pricing changes based on what the manufacturer prioritizes when making the vehicle. Some types of ATVs cost more than others because they are capable of doing more with less (eg: more power and lighter weight). Getting a look at the different pricing for ATVs currently on the market can help you figure out how much you need to budget and determine which type of ATV is right for you. If you feel like you know your price point, but don’t quite know which type or style of ATV is right for you, take a look at the Ultimate Guide to the Best ATVs.

NADAguides Powersports Buying Program

When you’re ready to find your perfect ATV or UTV, be sure to check out the NADAguides Powersports Buying Program. You can:

  • See nationwide inventory, specs, and incentive information
  • Get an upfront, transparent price on your desired vehicle
  • Receive special offers on both the vehicle, as well as additional accessories
  • Shop at one of our Certified Dealers who are committed to providing an exceptional buying experience