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Market Insights
  • Industry Overview
  • Values
  • Consumer Traffic
  • Brands
  • Model Years
  • Web Traffic by State
  • Fuel Price Data
  • Economic Data

MARKET INSIGHTS

Powersports
Industry

2020 Year-End Review

Download PDF

Powersports Market Industry Overview

Powersport values across-the-board had a strong year, as new enthusiasts entered the market and existing riders shopped for new bikes and side-by-sides. Starting in the 2nd quarter, the pandemic shifted discretionary funds from restaurants and vacations to recreational equipment and vehicles.

In the motorcycle segment, cruiser and sportbike values increased steeply once warmer months hit. Cruisers finished the year 2.2% ahead of last year, but that difference was much greater if we compare the 2nd half of each year. Sportbikes saw an even greater uptick, finishing the year 4.8% ahead of 2019, with similar acceleration in 2H 2020.

Side-by-sides really took off in the 2nd quarter. Utility side-by-sides brought 8.7% more money year-over-year, but the increase in the 2nd half of 2020 was even more dramatic. Sport side-by-sides brought 6.5% more money year-overyear, and also had a strong 2nd half.

With values remaining strong through the 4th quarter, motorcycles and side-by-sides start 2021 on good footing. Demand could start to look more typical once the pandemic recedes and consumers start spending more on travel, but the events of 2020 attracted a new crop of enthusiasts to our industry, which should support the market going forward.

Powersport Values

Average Retail Value by Category - Values for the Last 10 Model Years

Cruisers

Sportbikes

Utility Side By Sides

Sport Side By Sides

Powersport Values vs. Traffic

Average Retail Value and Traffic View by Category

Cruisers

Sportbikes

Utility Side By Sides

Sport Side By Sides

Powersport Categories

Views in 2020

Motorcycle Brands

Top Researched Brands in 2020

Cruiser Brands

Touring Brands

Sportbike Brands

Off-Highway Brands

Off-Road Vehicle Brands

Top Researched Brands in 2020

All-terrain Vehicle Brands

Side By Side Brands

Top Researched Model Years by Category

Top Researched Model Years by Category

Sportbikes

Utility Side By Sides

Web Traffic by State

Traffic by State in 2020

Motorcycles

> 140,000
90,000 - 140,000
50,000 - 89,999
< 50,000

Side By Sides

> 40,000
20,000 - 40,000
11,000 - 19,999
< 11,000

Fuel Price Data

Regular Grade Gasoline Prices vs. Consumer Traffic by Category

Motorcycles

Side By Sides

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

J.D. Power

Disclaimer

J.D. Power makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides.com website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of J.D. Power.

J.D. Power Specialty Vehicles

J.D. Power is the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. J.D. Power also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks.

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