Powersports Market Industry Overview
Powersport values across-the-board had a strong year,
as new enthusiasts entered the market and existing riders
shopped for new bikes and side-by-sides. Starting in the 2nd
quarter, the pandemic shifted discretionary funds from
restaurants and vacations to recreational equipment and
vehicles.
In the motorcycle segment, cruiser and sportbike
values increased steeply once warmer months hit. Cruisers
finished the year 2.2% ahead of last year, but that difference
was much greater if we compare the 2nd half of each year.
Sportbikes saw an even greater uptick, finishing the year
4.8% ahead of 2019, with similar acceleration in 2H 2020.
Side-by-sides really took off in the 2nd quarter. Utility
side-by-sides brought 8.7% more money year-over-year, but
the increase in the 2nd half of 2020 was even more dramatic.
Sport side-by-sides brought 6.5% more money year-overyear, and also had a strong 2nd half.
With values remaining strong through the 4th quarter,
motorcycles and side-by-sides start 2021 on good footing.
Demand could start to look more typical once the pandemic
recedes and consumers start spending more on travel, but
the events of 2020 attracted a new crop of enthusiasts to
our industry, which should support the market going
forward.
J.D. Power
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