Powersport values across-the-board had a strong year, as new enthusiasts entered the market and existing riders shopped for new bikes and side-by-sides. Starting in the 2nd quarter, the pandemic shifted discretionary funds from restaurants and vacations to recreational equipment and vehicles.
In the motorcycle segment, cruiser and sportbike values increased steeply once warmer months hit. Cruisers finished the year 2.2% ahead of last year, but that difference was much greater if we compare the 2nd half of each year. Sportbikes saw an even greater uptick, finishing the year 4.8% ahead of 2019, with similar acceleration in 2H 2020.
Side-by-sides really took off in the 2nd quarter. Utility side-by-sides brought 8.7% more money year-over-year, but the increase in the 2nd half of 2020 was even more dramatic. Sport side-by-sides brought 6.5% more money year-overyear, and also had a strong 2nd half.
With values remaining strong through the 4th quarter, motorcycles and side-by-sides start 2021 on good footing. Demand could start to look more typical once the pandemic recedes and consumers start spending more on travel, but the events of 2020 attracted a new crop of enthusiasts to our industry, which should support the market going forward.
| > 140,000 | |
| 90,000 - 140,000 | |
| 50,000 - 89,999 | |
| < 50,000 |
| > 40,000 | |
| 20,000 - 40,000 | |
| 11,000 - 19,999 | |
| < 11,000 |
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