Powersport values across-the-board had a strong year, as new enthusiasts entered the market and existing riders shopped for new bikes and side-by-sides. Starting in the 2nd quarter, the pandemic shifted discretionary funds from restaurants and vacations to recreational equipment and vehicles.
In the motorcycle segment, cruiser and sportbike values increased steeply once warmer months hit. Cruisers finished the year 2.2% ahead of last year, but that difference was much greater if we compare the 2nd half of each year. Sportbikes saw an even greater uptick, finishing the year 4.8% ahead of 2019, with similar acceleration in 2H 2020.
Side-by-sides really took off in the 2nd quarter. Utility side-by-sides brought 8.7% more money year-over-year, but the increase in the 2nd half of 2020 was even more dramatic. Sport side-by-sides brought 6.5% more money year-overyear, and also had a strong 2nd half.
With values remaining strong through the 4th quarter, motorcycles and side-by-sides start 2021 on good footing. Demand could start to look more typical once the pandemic recedes and consumers start spending more on travel, but the events of 2020 attracted a new crop of enthusiasts to our industry, which should support the market going forward.
> 140,000 | |
90,000 - 140,000 | |
50,000 - 89,999 | |
< 50,000 |
> 40,000 | |
20,000 - 40,000 | |
11,000 - 19,999 | |
< 11,000 |
J.D. Power makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides.com website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of J.D. Power.
J.D. Power is the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. J.D. Power also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks.
J.D. Power
(800) 966-6232
Fax (714) 556-8715