Marine Market Industry Overview
All segments of the marine industry finished 2020
strong, with values increasing in the second half of the year,
and no seasonal pullback in values.
Looking at individual segments, outboards brought
6.7% more money in 2020 than in 2019, with the gap
increasing in the second half. Tracker Marine was our mostresearched make.
Stern Drives brought 6.1% more money year-over-year,
with our average value for the most recent 10 model years
cresting the 6-figure mark in the second half of the year. Sea
Ray was our most-researched make in 2020.
Inboard values really took off in 2020, finishing the year
13.5% ahead of 2019. Our average value for the most recent
10 model years was over the $200,000 mark all year. Our
most-researched brand in 2020 was Master Craft, with
Malibu, Correct Craft, and Sea Ray very close.
Personal watercraft increased 6.0% in value in 2020
compared to 2019. Our most-researched brand was Sea
Doo/BRP.
Boats and personal watercraft continue to benefit from
the shift of discretionary funds from travel to recreation.
With values remaining strong through the 4th quarter, the
marine industry starts 2021 on good footing.
J.D. Power
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J.D. Power makes no representations about future performance or results based on the
data and the contents available in this report (“Market Insights”). Market Insights is
provided for informational purposes only and is provided AS IS without warranty or
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