Industry Overview
Powersports Market Update
Obviously, dealership closures and stay at home orders turned business on its head in March and will continue to do so in the 2 nd quarter. As we continue to assess the fallout, we can track how the Powersport industry was doing before and in the early stages of the shutdown.
All segments of the industry showed a typical decline in the first quarter, with cruisers depreciating more than usual. In the motorcycle segment, sportbikes were strong, returning average pricing higher than the previous two years. Cruisers showed some weakness, starting out the year in a good position but then losing 4% of their value on average from January February to March April.
Side by sides brought relatively healthy pricing in the first quarter, with the sport segment outperforming the first quarter of 2019 by 2.4% on average. The utility segment started out 2020 behind the same period of 2019, but saw more moderate depreciation to end up similar in the March April edition of both years.
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