• Industry Overview
• Values
• Consumer Traffic
• Brands
• Model Years
• Web Traffic by State
• Fuel Price Data
• Economic Data

Industry Overview

Powersports Market Update

Motorcycles finished the year strong, with cruisers performing better than the previous two years, and sportbikes on par with a strong 2018, ultimately beating last year in the fourth quarter. Both segments brought an average of 3.6% more money year-over-year. Like last year, motorcycles lost less of their value in the fourth quarter compared to the more volatile 2017.

Side-by-sides had a mixed year. Pricing for units in the sport segment was essentially identical to 2018 on average, starting the year on higher ground, then not seeing as strong a midyear bump, and ultimately remaining stable to close out the year. Pricing for utilities was lower than 2017 and 2018, averaging 3.3% less than last year.

Looking forward, employment figures remain extremely strong, supporting record levels of consumer spending. We don’t foresee much change in most economic measures in the first half of the year.

Powersport Values

Average Retail Value by Category - Values for the Last 10 Model Years

Cruisers

Sportbikes

Utility Side By Sides

Sport Side By Sides

Powersport Values vs. Traffic

Average Retail Value and Traffic Views by Category

Cruisers

Sportbikes

Utility Side By Sides

Sport Side By Sides

Powersport Categories

Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2019

Motorcycle Brands

NADAguides.com Top Researched Brands Year-Over-Year

Cruiser Brands

Touring Brands

Sportbike Brands

Off-Highway Brands

Off-Road Vehicle Brands

NADAguides.com Top Researched Brands Year-Over-Year

All-terrain Vehicle Brands

Side By Side Brands

Model Years

NADAguides.com Top Researched Model Years by Category

Sportbikes

Utility Side By Sides

Web Traffic by State

NADAguides.com Traffic by State in 2019

Motorcycles

Side By Sides

Fuel Price Data

Regular Grade Gasoline Prices vs. Consumer Traffic by Category

Motorcycles

Side By Sides

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

NADAguides

Disclaimer

NADAguides, a division of J.D. Power, makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of NADAguides.

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