Industry Overview
Powersports Market Update
Motorcycles finished the year strong, with cruisers performing better than the previous two years, and sportbikes on par with a strong 2018, ultimately beating last year in the fourth quarter. Both segments brought an average of 3.6% more money year-over-year. Like last year, motorcycles lost less of their value in the fourth quarter compared to the more volatile 2017.
Side-by-sides had a mixed year. Pricing for units in the sport segment was essentially identical to 2018 on average, starting the year on higher ground, then not seeing as strong a midyear bump, and ultimately remaining stable to close out the year. Pricing for utilities was lower than 2017 and 2018, averaging 3.3% less than last year.
Looking forward, employment figures remain extremely strong, supporting record levels of consumer spending. We don’t foresee much change in most economic measures in the first half of the year.
J.D. Power
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