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Market Insights
  • Industry Overview
  • Values
  • Consumer Traffic
  • Brands
  • Model Years
  • Web Traffic by State
  • Fuel Price Data
  • Economic Data

NADAGUIDES MARKET INSIGHTS

Powersports
Industry

2019 Q1

Download PDF

Industry Overview

Powersports Market Update

The motorcycle and powersports market overall looks strong going into the prime selling season. Sportbike values are seeing multi-year highs, cruisers are looking more positive than the previous two years, utility side by sides are in line with recent trends, and sport side by sides are solid.

Looking at motorcycle values, cruisers continue to lag 2015 and 2016, but are running slightly ahead of 2018, with positive directional movement. Employment and wage growth in 2018 likely attracted new buyers to this segment. Sportbikes continue their hot streak, bringing 6.2% more money than this time last year, with prices appreciating.

Moving over to side by sides, the utility segment started the year slightly behind 2018, but lost very little value later in the first quarter. Values are now essentially identical to this time last year. Sport side by sides are at a multi-year high, currently averaging 1.3% ahead of a strong 2018.

Looking forward, the economic picture is somewhat less rosy than in early 2018, but discretionary spending should remain healthy going into the prime activity months.

Powersport Values

Average Retail Value by Category

Cruisers

Sportbikes

Utility Side By Sides

Sport Side By Sides

Powersport Values vs. Traffic

Average Retail Value and Traffic Views by Category

Cruisers

Sportbikes

Utility Side By Sides

Sport Side By Sides

Powersport Categories

Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2019 Q1

Motorcycle Brands

NADAguides.com Top Researched Brands in 2019 Q1

Cruiser Brands

Touring Brands

Sportbike Brands

Off-Highway Brands

Off-Road Vehicle Brands

NADAguides.com Top Researched Brands in 2019 Q1

All-terrain Vehicle Brands

Side By Side Brands

Model Years

NADAguides.com Top Researched Model Years by Category

Sportbikes

Utility Side By Sides

Web Traffic by State

NADAguides.com Traffic by State in 2019 Q1

Motorcycles

> 40,000
20,000 - 40,000
10,000 - 19,999
< 10,000

Side By Sides

> 10,000
5,000 - 10,000
2,500 - 4,999
< 2,500

Fuel Price Data

Regular Grade Gasoline Prices vs. Consumer Traffic by Category

Motorcycles

Side By Sides

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

J.D. Power

Disclaimer

J.D. Power makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides.com website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of J.D. Power.

J.D. Power Specialty Vehicles

J.D. Power is the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. J.D. Power also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks.

J.D. Power
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