Industry Overview
Powersports Market Update
The motorcycle and powersports market overall looks strong going
into the prime selling season. Sportbike values are seeing multi-year
highs, cruisers are looking more positive than the previous two years,
utility side by sides are in line with recent trends, and sport side by sides
are solid.
Looking at motorcycle values, cruisers continue to lag 2015 and
2016, but are running slightly ahead of 2018, with positive directional
movement. Employment and wage growth in 2018 likely attracted new
buyers to this segment. Sportbikes continue their hot streak, bringing
6.2% more money than this time last year, with prices appreciating.
Moving over to side by sides, the utility segment started the year
slightly behind 2018, but lost very little value later in the first quarter.
Values are now essentially identical to this time last year. Sport side by
sides are at a multi-year high, currently averaging 1.3% ahead of a
strong 2018.
Looking forward, the economic picture is somewhat less rosy than
in early 2018, but discretionary spending should remain healthy going
into the prime activity months.
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