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Market Insights
  • Industry Overview
  • Values
  • Consumer Traffic
  • Brands
  • Model Years
  • Web Traffic by State
  • Fuel Price Data
  • Economic Data

NADAGUIDES MARKET INSIGHTS

RV
Industry

2018 Year-End Review

Download PDF

Industry Overview

RV Market Update

2018 remained a good year for the RV industry, despite wholesale shipments falling short of 2017. Used values for most segments were similar to 2017, with the exception of camping trailers and truck campers, which notably outperformed last year. Market trends continue to favor smaller and lighter units.

Starting with travel trailers, values remained steady throughout the year, with only mild seasonal depreciation to close out the year. Standard hitch trailers remained on the plateau established after the pricing bump in the third quarter of 2017, finishing the year 7.7% ahead of 2017 on average. Fifth wheel trailers mirrored 2017 pricing almost exactly, with less than 1% change year-over-year.

Moving over to motorhomes, values generally followed a seasonal arc. Class As finished the year higher than they started, ultimately bringing an average of 2% more money than in 2017. Class Cs saw a less notable seasonal bump in the spring of 2018, but remained stable through the third quarter to come in less than 1% lower than 2017.

Looking at camping trailers and truck campers, demand for new and used units appears strong. This segment was one of the few to see an increase in wholesale shipments, coming in 20.8% higher in 2018 according to the RVIA. Used camping trailers brought 6% more money in 2018, while truck campers brought 5.6% more.

Going forward, the ongoing demographic shift towards younger customers means smaller, lighter, easier-to-maneuver units should represent the strongest segments of the market. Fundamentally, the 2018 tax cuts are behind us and economic conditions look somewhat less stable. We recommend keeping these observations in mind as you plan your year.

Travel Trailer Values

Used Retail Value by Category

Standard Hitch

Fifth Wheel

Motorhome Values

Used Retail Value by Category

Class A

Class C

Camping Trailer & Truck Camper Values

Used Retail Value by Category

Camping Trailer

Truck Camper

Travel Trailer Values vs. Traffic

Used Retail Value and Traffic Views by Category

Standard Hitch

Fifth Wheel

Motorhome Values vs. Traffic

Used Retail Value and Traffic Views by Category

Class A

Class C

Camping Trailer & Truck Camper Values vs. Traffic

Used Retail Value and Traffic Views by Category

Camping Trailer

Truck Camper

RV Categories

Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2018

Travel Trailer Brands

NADAguides.com Top Researched Brands in 2018

Standard Hitch Brands

Fifth Wheel Brands

Motorhome Brands

NADAguides.com Top Researched Brands in 2018

Class A Brands

Class C Brands

Camping Trailer & Truck Camper Brands

NADAguides.com Top Researched Brands in 2018

Camping Trailer Brands

Truck Camper Brands

Model Years

NADAguides.com Top Researched Model Years by Category

Standard Hitch Travel Trailer

Class A Motorhome

Web Traffic by State

NADAguides.com Traffic by State in 2018

Travel Trailers

> 350,000
150,000 - 350,000
75,000 - 149,999
< 75,000

Class C Motorhomes

> 100,000
50,000 - 100,000
25,000 - 49,999
< 25,000

Fuel Price Data

Regular Grade Gasoline Prices vs. Consumer Traffic by Category

Travel Trailer / Fifth Wheel

Motorhomes

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

J.D. Power

Disclaimer

J.D. Power makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides.com website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of J.D. Power.

J.D. Power Specialty Vehicles

J.D. Power is the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. J.D. Power also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks.

J.D. Power
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