The powersports market had a slow start in 2018 but then saw strong growth that continued in spring, summer, and unexpectedly throughout the fall season. While these market trends are typical for the beginning of the year, we did not expect to see high sales volumes after summer. This continued growth during the fall and early winter seasons can be attributed to mild weather conditions that allowed for a longer riding season in regions that typically see snow. It was also attributed to manufacturers releasing new products for the on-road market with lower price points to entice new riders.
Both sport and utility side by side segments saw stronger values and web traffic out of the gate in 2018, with utility side by side values up 4% and sport side by sides values up 3% from 2017. This increase is due in part to the flexibility and popularity of UTVs. The wide range of available accessories make it easy to stay warm during winter trail riding, extending the riding season. Unlike the side by side markets, the cruiser and sportbike segments showed very similar pricing as the previous year, but finished with a strong Q4.
Early results in 2019 are providing us with a positive outlook for the upcoming year.
| > 200,000 | |
| 100,000 - 200,000 | |
| 50,000 - 99,999 | |
| < 50,000 |
| > 40,000 | |
| 20,000 - 40,000 | |
| 10,000 - 19,999 | |
| < 10,000 |
NADAguides, a division of J.D. Power, makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of NADAguides.
NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. NADAguides.com also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides.com is operated by NADAguides, a division of J.D. Power.
J.D. Power / NADAguides
3200 Park Center Drive, 13th Floor
Costa Mesa, CA 92626
(800) 966-6232
Fax (714) 556-8715
Download PDF
