Industry Overview
Marine Market Update
2018 was yet another year of growth for the marine industry. New boat sales in 2018 were up from prior years, assisted by steadily improving employment figures, tax cuts, and healthy consumer confidence. Dealers report difficulty in obtaining used inventory, keeping supply tight and values strong.
Most segments of the industry performed notably stronger year-over-year. Outboards brought 10.2% more money year-over-year, stern drives brought 13.1% more, inboards brought 5.6% more, and personal watercraft was up 2.1%.
We saw a lot of growth and interest in the pontoon and ski/wakeboard boat segments and expect this trend to continue in 2019. Economic measures look somewhat less certain this year, but dealers should remain optimistic for the selling season.
NADAguides
Disclaimer
NADAguides, a division of J.D. Power, makes no representations about future performance or results based on the
data and the contents available in this report (“Market Insights”). Market Insights is
provided for informational purposes only and is provided AS IS without warranty or
guarantee of any kind. By accessing Market Insights via email or the NADAguides website,
you agree not to reprint, reproduce, or distribute Market Insights without the express
written permission of NADAguides.
About NADAguides.com
NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and
information available for new and used cars, classic cars, motorcycles, boats, RVs and
manufactured homes, offers in-depth shopping and research tools including a broad range
of data, products and service and informational articles as well as tips and advice.
NADAguides.com also produces electronic products, mobile applications, raw data, web
services, web-syndicated products and print guidebooks. NADAguides.com is operated by
NADAguides, a division of J.D. Power.
J.D. Power / NADAguides
3200 Park Center Drive, 13th Floor
Costa Mesa, CA 92626
(800) 966-6232
Fax (714) 556-8715
Download PDF
