Industry Overview
Marine Market Update
2018 was yet another year of growth for the marine industry. New boat sales in 2018 were up from prior years, assisted by steadily improving employment figures, tax cuts, and healthy consumer confidence. Dealers report difficulty in obtaining used inventory, keeping supply tight and values strong.
Most segments of the industry performed notably stronger year-over-year. Outboards brought 10.2% more money year-over-year, stern drives brought 13.1% more, inboards brought 5.6% more, and personal watercraft was up 2.1%.
We saw a lot of growth and interest in the pontoon and ski/wakeboard boat segments and expect this trend to continue in 2019. Economic measures look somewhat less certain this year, but dealers should remain optimistic for the selling season.
J.D. Power
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