Industry Overview
Powersports Market Update
Sport side-by-sides continue to lead led the powersports industry, with that segment’s pricing once again averaging higher than any of the previous three years.
Utility side-by-sides were on par with recent years, with very stable pricing over time.
Sportbikes showed some strength in the September-October period, eclipsing the same period of 2017 by 2%, but trailing 2016 by 1%.
Cruisers continue to struggle, performing similarly to 2017 but off the recent peak in 2015 by 9%.
Economic factors continue to support discretionary spending.
Segments that are performing well should continue to do so, and segments that have room for improvement could see increased demand as more customers potentially enter the market.
J.D. Power
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