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Market Insights
  • Industry Overview
  • Values
  • Consumer Traffic
  • Brands
  • Model Years
  • Web Traffic by State
  • Fuel Price Data
  • Economic Data

NADAGUIDES MARKET INSIGHTS

Powersports
Industry

2018 Q3

Download PDF

Industry Overview

Powersports Market Update

Sport side-by-sides continue to lead led the powersports industry, with that segment’s pricing once again averaging higher than any of the previous three years. Utility side-by-sides were on par with recent years, with very stable pricing over time.

Sportbikes showed some strength in the September-October period, eclipsing the same period of 2017 by 2%, but trailing 2016 by 1%. Cruisers continue to struggle, performing similarly to 2017 but off the recent peak in 2015 by 9%.

Economic factors continue to support discretionary spending. Segments that are performing well should continue to do so, and segments that have room for improvement could see increased demand as more customers potentially enter the market.

Powersport Values

Average Retail Value by Category

Cruisers

Sportbikes

Utility Side By Sides

Sport Side By Sides

Powersport Values vs. Traffic

Average Retail Value and Traffic Views by Category

Cruisers

Sportbikes

Utility Side By Sides

Sport Side By Sides

Powersport Categories

Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2018 Q1-Q3

Motorcycle Brands

NADAguides.com Top Researched Brands in 2018 Q1-Q3

Cruiser Brands

Touring Brands

Sportbike Brands

Off-Highway Brands

Off-Road Vehicle Brands

NADAguides.com Top Researched Brands in 2018 Q1-Q3

All-terrain Vehicle Brands

Side By Side Brands

Model Years

NADAguides.com Top Researched Model Years by Category

Sportbikes

Utility Side By Sides

Web Traffic by State

NADAguides.com Traffic by State in 2018 Q1-Q3

Motorcycles

> 130,000
85,000 - 130,000
40,000 - 84,999
< 40,000

Side By Sides

> 30,000
14,000 - 30,000
5,500 - 13,999
< 5,500

Fuel Price Data

Regular Grade Gasoline Prices vs. Consumer Traffic by Category

Motorcycles

Side By Sides

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

J.D. Power

Disclaimer

J.D. Power makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides.com website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of J.D. Power.

J.D. Power Specialty Vehicles

J.D. Power is the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. J.D. Power also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks.

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