The powersports industry was mixed in the first quarter. Motorcycles did not perform strongly, while side-by-side values were solid.
Severe weather in many parts of the country was a likely factor behind the weakness in cruisers and sportbikes. Cruisers performed slightly better in the first quarter of 2018 compared to the first quarter of 2017, but the downward trend in values generally continues, as the market for this segment continues to shrink over time. Sportbikes also looked somewhat weak, with values in the first quarter recovering only slightly from the steep decline in the second half of 2017.
Side-by-sides, on the other hand, had a relatively strong start to the year. The sport segment brought higher values on average than any time in the past four years, while the utility segment was not quite as strong as early 2016, but stronger than 2015 and 2017. In both segments, the steeper depreciation is something dealers will want to monitor.
Consumer-focused economic conditions are forecasted to continue their upward trend, which should support demand in all segments.
> 40,000 | |
25,000 - 40,000 | |
10,000 - 24,999 | |
< 10,000 |
> 10,000 | |
4,500 - 10,000 | |
1,700 - 4,499 | |
< 1,700 |
J.D. Power makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides.com website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of J.D. Power.
J.D. Power is the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. J.D. Power also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks.
J.D. Power
(800) 966-6232
Fax (714) 556-8715