Industry Overview
Powersports Market Update
The powersports industry was mixed in the first quarter. Motorcycles did not perform strongly,
while side-by-side values were solid.
Severe weather in many parts of the country was a likely factor behind the weakness in cruisers and sportbikes.
Cruisers performed slightly better in the first quarter of 2018 compared to the first quarter of 2017,
but the downward trend in values generally continues, as the market for this segment continues to shrink over time.
Sportbikes also looked somewhat weak, with values in the first quarter recovering only slightly from the steep decline in the second half of 2017.
Side-by-sides, on the other hand, had a relatively strong start to the year.
The sport segment brought higher values on average than any time in the past four years,
while the utility segment was not quite as strong as early 2016, but stronger than 2015 and 2017.
In both segments, the steeper depreciation is something dealers will want to monitor.
Consumer-focused economic conditions are forecasted to continue their upward trend, which should support demand in all segments.
J.D. Power
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