Industry Overview
Marine Market Update
As predicted, the industry had an extremely strong start to the year,
with first-quarter values in all our segments up considerably from the same period in previous years.
Year-over-year, outboards were up 15%, stern drives were up 11%, inboards were up 8%,
and personal watercraft was up 3%.
Consumer confidence and employment, innovative products, and strong interest in activities like wakeboarding and leisure boating are driving demand.
A tight supply of used boats is impacting the supply side, further bolstering values.
In view of these factors, we expect marine dealers to have a strong year.
NADAguides
Disclaimer
J.D. Power makes no representations about future performance or
results based on the data and the contents available in this report (“Market Insights”).
Market Insights is provided for informational purposes only and is provided AS IS without
warranty or guarantee of any kind. By accessing Market Insights via email or the
NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights
without the express written permission of J.D. Power.
About NADAguides.com
NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and
information available for new and used cars, classic cars, motorcycles, boats, RVs and
manufactured homes, offers in-depth shopping and research tools including a broad range
of data, products and service and informational articles as well as tips and advice.
NADAguides.com also produces electronic products, mobile applications, raw data, web
services, web-syndicated products and print guidebooks. NADAguides.com is operated by
J.D. Power a strategic ally of the National Automobile Dealers Association (NADA).
J.D. Power
PO Box 748673
Los Angeles, CA 90074-8673
(800) 966-6232
Fax (714) 556-8715
Download PDF
