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Market Insights
  • Industry Overview
  • Values
  • Consumer Traffic
  • Brands
  • Model Years
  • Web Traffic by State
  • Fuel Price Data
  • Economic Data

NADAGUIDES MARKET INSIGHTS

Marine
Industry

2018 Q1

Download PDF

Industry Overview

Marine Market Update

As predicted, the industry had an extremely strong start to the year, with first-quarter values in all our segments up considerably from the same period in previous years. Year-over-year, outboards were up 15%, stern drives were up 11%, inboards were up 8%, and personal watercraft was up 3%.

Consumer confidence and employment, innovative products, and strong interest in activities like wakeboarding and leisure boating are driving demand. A tight supply of used boats is impacting the supply side, further bolstering values. In view of these factors, we expect marine dealers to have a strong year.

Power Boat Values

Average Retail Value by Category

Outboard

Stern Drive

Inboard

Personal Watercraft

Power Boat Values vs. Traffic

Average Retail Value and Traffic Views by Category

Outboard

Stern Drive

Inboard

Personal Watercraft

Marine Categories

Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2018 Q1

Power Boat Brands

NADAguides.com Top Researched Brands in 2018 Q1

Outboard Brands

Stern Drive Brands

Inboard Brands

Personal Watercraft Brands

Model Years

NADAguides.com Top Researched Model Years by Category

Outboard Boats

Pontoon Boats

Web Traffic by State

NADAguides.com Traffic by State in 2018 Q1

Outboard

> 70,000
40,000 - 70,000
15,000 - 39,999
< 15,000

Pontoon

> 7,000
5,000 - 7,000
2,000 - 4,999
< 2,000

Fuel Price Data

Regular Grade Gasoline Prices vs. Consumer Traffic by Category

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

J.D. Power

Disclaimer

J.D. Power makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides.com website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of J.D. Power.

J.D. Power Specialty Vehicles

J.D. Power is the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. J.D. Power also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks.

J.D. Power
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Fax (714) 556-8715

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