Industry Overview
Marine Market Update
As predicted, the industry had an extremely strong start to the year,
with first-quarter values in all our segments up considerably from the same period in previous years.
Year-over-year, outboards were up 15%, stern drives were up 11%, inboards were up 8%,
and personal watercraft was up 3%.
Consumer confidence and employment, innovative products, and strong interest in activities like wakeboarding and leisure boating are driving demand.
A tight supply of used boats is impacting the supply side, further bolstering values.
In view of these factors, we expect marine dealers to have a strong year.
J.D. Power
Disclaimer
J.D. Power makes no representations about future performance or results based on the
data and the contents available in this report (“Market Insights”). Market Insights is
provided for informational purposes only and is provided AS IS without warranty or
guarantee of any kind. By accessing Market Insights via email or the NADAguides.com
website, you agree not to reprint, reproduce, or distribute Market Insights without the
express written permission of J.D. Power.
J.D. Power Specialty Vehicles
J.D. Power is the largest publisher of the most market-reflective vehicle pricing and
information available for new and used cars, classic cars, motorcycles, boats, RVs and
manufactured homes, offers in-depth shopping and research tools including a broad
range of data, products and service and informational articles as well as tips and advice.
J.D. Power also produces electronic products, mobile applications, raw data, web
services, web-syndicated products and print guidebooks.
J.D. Power
(800) 966-6232
Fax (714) 556-8715
Download PDF
