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Market Insights
  • Industry Overview
  • Values
  • Consumer Traffic
  • Dealer and F&I Views
  • Brands
  • Model Years
  • Web Traffic by State
  • Fuel Price Data
  • Economic Data

NADAGUIDES MARKET INSIGHTS

Powersports
Industry

2017 Year-End Review

Download PDF

Industry Overview

Powersports Market Update

2017 started out similarly to previous years, with seasonality limiting activity until late in the first quarter. Dealer sentiment was generally optimistic early in the year, with stocking activity comparable to recent years. Page views ramped up considerably across the board in March with the start of the spring selling season.

Looking at individual segments, On-road saw its strongest values and web traffic in the spring and summer months. Cruisers continued to underperform recent years in terms of value, with 2017 averaging 4.7% lower year-over-year. Sportbike values started the year strong, but dipped sharply in September and remained unusually low through the end of the year. Year-over-year, the sportbike segment performed almost identically to 2016 on average, but the sinking performance late in the year appears to be related to seasonality.

Side by sides saw strong web traffic starting in the second quarter. The sport segment had another strong year in terms of values, very similar to 2016, which was 5.1% ahead of 2015. The utility segment also looked healthy, not quite equaling 2016 in the first half of the year, but remaining steady in the second half to come in 1.9% lower year-over-year.

For many dealers around the country the next couple of months will be focused around service and stocking showrooms in anticipation of the upcoming spring season. Snowmobiles will represent most market activity in four-season regions until the weather warms up and other segments come back on-line. Consumer-focused economic measures continue to point upward, and the revised tax code should encourage demand.

Powersport Values

Average Retail Value by Category

Cruisers

Sportbikes

Utility Side By Sides

Sport Side By Sides

Motorcycle Consumer Traffic

Consumer Traffic Views by Category

Cruisers

Sportbikes

Side By Side Consumer Traffic

Consumer Traffic Views by Category

Utility Side By Sides

Sport Side By Sides

Dealer and Finance & Insurance Views

Views by Category Among Dealers and Finance & Insurance Institutions

Dealers

Finance & Insurance

Motorcycle Brands

NADAguides.com Top Researched Brands

Cruiser Brands

Touring Brands

Sportbike Brands

Off-Highway Brands

Off-Road Vehicle Brands

NADAguides.com Top Researched Brands

All-terrain Vehicle Brands

Side By Side Brands

Model Years

Consumer Views By Model Year

Sportbikes

Utility Side By Sides

Web Traffic by State

NADAguides.com Traffic by State in 2017

Motorcycles

> 150,000
110,000 - 150,000
50,000 - 109,999
< 50,000

Side By Sides

> 40,000
15,000 - 40,000
7,000 - 14,999
< 7,000

Fuel Price Data

Regular Grade Gasoline Prices vs. Consumer Traffic by Category in 2017

Motorcycles

Side By Sides

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

J.D. Power

Disclaimer

J.D. Power makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides.com website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of J.D. Power.

J.D. Power Specialty Vehicles

J.D. Power is the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. J.D. Power also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks.

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