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Market Insights
  • Industry Overview
  • Values
  • Consumer Traffic
  • Dealer and F&I Views
  • Brands
  • Model Years
  • Web Traffic by State
  • Fuel Price Data
  • Economic Data

NADAGUIDES MARKET INSIGHTS

Marine
Industry

2017 Year-End Review

Download PDF

Industry Overview

Marine Market Update

Taking a look back at 2017, the boating industry remained healthy with steady growth. Sales of new boats were strong, driven by very mild price increases, innovative products, positive consumer confidence, and a tight supply of used boats. Used boat values started out the year on solid footing and maintained strength through the end of the year. In fact, each of our four segments had the strongest fourth quarter in four years. Page views also saw very healthy activity.

Looking at individual segments, outboards had a very strong year, showing an 8.6% increase in values year-over-year. Stern drive values were more stable than in recent years, with no summer-season bump, but steady pricing throughout the year. This segment’s average values were 1.8% higher year-over-year. Inboards also started out more gradually than previous years, but maintained value and finished strong to come in 6.7% higher than 2016. Personal watercraft didn’t see a strong early-summer bump like in 2014 and 2015, but a very positive fourth quarter resulted in year-average values 3.2% higher than 2016.

Looking ahead, boat builders are the busiest they’ve been in years. Consumer-focused economic measures are trending upwards, and the new tax code should encourage demand. Boat dealers can expect a healthy market in 2018.

Power Boat Values

Average Retail Value by Category

Outboard

Stern Drive

Inboard

Personal Watercraft

Power Boat Consumer Traffic

Consumer Traffic Views by Category

Outboard

Stern Drive

Inboard

Pontoon

Dealer and Finance & Insurance Views

Views by Category Among Dealers and Finance & Insurance Institutions

Dealers

Finance & Insurance

Power Boat Brands

NADAguides.com Top Researched Brands

Outboard Brands

Stern Drive Brands

Inboard Brands

Personal Watercraft Brands

Model Years

Consumer Views by Model Year

Outboard Boats

Pontoon Boats

NADAguides.com Traffic by State in 2017

Outboard

> 400,000
200,000 - 400,000
50,000 - 199,999
< 50,000

Pontoon

> 26,000
18,000 - 25,999
8,000 - 17,999
< 8,000

Fuel Price Data

Regular Grade Gasoline Prices vs. Consumer Traffic by Category in 2017

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

J.D. Power

Disclaimer

J.D. Power makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides.com website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of J.D. Power.

J.D. Power Specialty Vehicles

J.D. Power is the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. J.D. Power also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks.

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