• Industry Overview
• Powersport Values
• Powersport Categories
• Powersport Brands
• Web Traffic by Region
• Fuel Price Data
• Economic Data

Industry Overview

Powersports Market Update

As summer comes to an end we see market values moving away from the relatively flat depreciation to a larger decrease affecting a majority of model types. We anticipate this shift to hit in late fall due to winter conditions not appearing as early as we have seen in previous years.

If consumers continue to hold back on spending we could risk seeing a continued depreciation throughout the entirety of winter. While a majority of model types are seeing a small downtrend, some categories such as the utility side by side and ATV continue to hold strong as demand continues on a steady pace.

As 2017 models continue to hit the market, we are seeing very large incentives being offered by OEMs to clear out new non-current inventory in the pipeline, which could put downward pressure on late model used values.

Powersport Values

Average Retail Value by Category

Cruisers

Sportbikes

Utility Side By Sides

Sport Side By Sides

Powersport Values vs. Traffic

Average Retail Value and Traffic Views by Category

Cruisers

Sportbikes

Utility Side By Sides

Sport Side By Sides

Powersport Categories

Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2016 Q1-Q3

Motorcycle Brands

NADAguides.com Top Researched Brands in 2016 Q1-Q3

Cruiser Brands

Touring Brands

Sportbike Brands

Off-Highway Brands

Off-Road Vehicle Brands

NADAguides.com Top Researched Brands in 2016 Q1-Q3

All-terrain Vehicle Brands

Side By Side Brands

Model Years

NADAguides.com Top Researched Model Years by Category

Cruisers

Utility Side By Sides

Web Traffic by Region

Regional Distribution of NADAguides.com Traffic

The NADAguides powersports data is based on national averages; however, our analysts recognize the significance of regional variance by unit type. The following charts represent consumer traffic based on four regions. Traffic percentages for 2014 and 2015 are offered as a comparison to the year-to-date 2016 traffic.

Motorcycles

All-terrain Vehicles

Side By Sides

Snowmobiles

Fuel Price Data

A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term strategic planning.

Regular Grade Gasoline Prices (All Formulations)

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

NADAguides

Disclaimer

J.D. Power makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of National Appraisal Guides, Inc.

About NADAguides.com

NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. NADAguides.com also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides.com is owned and operated by J.D. Power. © J.D. Power and Associates 2019.

J.D. Power
PO Box 7800
Costa Mesa, CA 92628
(800) 966-6232
Fax (714) 556-8715