The warming weather pattern through the summer months has been a positive light for the industry. Although reports showed a drop in sales for the month of July, August came back strong with monthly sales indicating double-digit increases. Aluminum fishing boats led the way with a 19.5% increase for the month of August.
Dealers are carefully planning for the fall and winter months ahead as many states across the nation may be in for another cold winter. The cold weather and impending election, could have a downward effect for some boat types.
Values are showing a normal seasonal decrease as we head into the winter months.
| Power Boats |
Personal Watercraft |
Sailboats |
| -2.4% | -3.2% | -1.6% |
| Boat Type | Trade-In | Average Retail | High Retail |
|---|---|---|---|
| Catamaran | ↓ -2.4% | ↓ -1.2% | ↓ -1.2% |
| Houseboats | ↓ -1.6% | ↓ -2.0% | ↓ -2.4% |
| Inboard Boats | ↓ -2.2% | ↓ -1.7% | ↓ -1.7% |
| Inflatable Boats | ↓ -4.4% | ↓ -3.6% | ↓ -3.9% |
| Jet Drive Boats - Aluminum | ↓ -2.3% | ↓ -2.2% | ↓ -3.1% |
| Jet Drive Boats - Fiberglass | ↓ -2.9% | ↓ -3.4% | ↓ -2.4% |
| Monohull Sailboats | ↓ -2.3% | ↓ -2.3% | ↓ -1.3% |
| Outboard Boats - Aluminum | ↓ -2.2% | ↓ -2.0% | ↓ -1.4% |
| Outboard Boats - Fiberglass | ↓ -2.7% | ↓ -2.7% | ↓ -2.6% |
| Personal Watercraft - Jet Drive | ↓ -3.6% | ↓ -3.2% | ↓ -3.3% |
| Pontoon Boats | ↓ -2.9% | ↓ -2.8% | ↓ -3.1% |
| Power Cat | ↓ -3.2% | ↓ -2.2% | ↓ -2.1% |
| Stern Drive Power Boats | ↓ -2.1% | ↓ -2.2% | ↓ -2.5% |
| Trimaran Boats | ↓ -2.5% | ↓ -1.4% | ↓ -1.3% |
| Utility/Jon | ↓ -3.7% | ↓ -4.1% | ↓ -3.8% |
| V-Drive Boats | ↓ -1.3% | ↓ -1.7% | ↓ -2.0% |
The NADAguides marine data is based on national averages; however, our analysts recognize the significance of regional variance by unit type. The following charts represent consumer traffic based on four regions. Traffic percentages for 2014 and 2015 are offered as a comparison to the year-to-date 2016 traffic.
A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term strategic planning.
J.D. Power makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides.com website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of J.D. Power.
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