The shift from winter into spring continues the trend of lighter than average sales as compared to this time last year, which is to be expected during an election year. Dealers are still optimistic about the upcoming selling season. However, due to a greater than average amount of inventory on most dealership floors, many dealers will not need to acquire as many units in preparation for the selling season.
We have also noticed that manufacturers have been presenting more late model 2016 releases to keep consumer interest as we move further into the year. This move along with better riding conditions should increase consumer foot traffic on dealerships floors and translate into more sales in the upcoming months.
The NADAguides powersports data is based on national averages; however, our analysts recognize the significance of regional variance by unit type. The following charts represent consumer traffic based on four regions. Traffic percentages for 2014 and 2015 are offered as a comparison to the year-to-date 2016 traffic.
A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term strategic planning.
J.D. Power makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides.com website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of J.D. Power.
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