Despite the cold and rainy weather earlier this year, boat shows reported a slight increase in attendance. Many states experiencing drought conditions were provided relief with the much needed rain. Rising water levels have many enthusiastic about the upcoming boating season.
New boat sales continue to grow in the powerboat and personal watercraft segments. Heading into spring, there is an increased demand in the used boat market with a strong demand in the outboard and ski/wakeboard segments. Market indicators continue to show an increase in consumer confidence driven by an improved economy. Based on all of these indicators, the industry should experience a solid selling season.
Used boat pricing is holding steady, showing a slight decrease. The fiberglass outboard boat and power cat categories are showing a slight increase in values due to higher demand.
|Boat Type||Trade-In||Average Retail||High Retail|
|Catamaran||↓ -2.4%||↓ -1.8%||↓ -1.8%|
|Houseboats||↓ -2.1%||↓ -2.0%||↓ -2.0%|
|Inboard Boats||↓ -1.5%||↓ -1.5%||↓ -1.5%|
|Inflatable Boats||↓ -2.1%||↓ -2.0%||↓ -2.1%|
|Jet Drive Boats - Aluminum||↓ -1.8%||↓ -1.7%||↓ -1.7%|
|Jet Drive Boats - Fiberglass||↓ -2.5%||↓ -2.2%||↓ -1.8%|
|Monohull Sailboats||↓ -0.8%||↓ -0.8%||↓ -0.9%|
|Outboard Boats - Aluminum||↓ -2.5%||↓ -2.3%||↓ -2.4%|
|Outboard Boats - Fiberglass||↑ 1.5%||↑ 1.6%||↑ 1.7%|
|Personal Watercraft - Jet Drive||↓ -1.7%||↓ -1.0%||↓ -0.8%|
|Pontoon Boats||↓ -2.4%||↓ -2.3%||↓ -1.3%|
|Power Cat||↑ 1.8%||↑ 1.8%||↑ 1.9%|
|Stern Drive Power Boats||↓ -2.1%||↓ -2.0%||↓ -2.3%|
|Trimaran Boats||↓ -2.5%||↓ -1.9%||↓ -4.1%|
|Utility/Jon||↓ -3.2%||↓ -2.7%||↓ -2.8%|
|V-Drive Boats||↓ -1.1%||↓ -1.9%||↓ -1.6%|
The NADAguides marine data is based on national averages; however, our analysts recognize the significance of regional variance by unit type. The following charts represent consumer traffic based on four regions. Traffic percentages for 2014 and 2015 are offered as a comparison to the year-to-date 2016 traffic.
A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term strategic planning.
J.D. Power makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides.com website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of J.D. Power.
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