While we did see poor weather in Q4 of 2015 which translated into fewer sales, we still saw an increase in sales over the same period last year. Lower gas prices, a stronger economy, and new models have contributed to a year that may have started slowly but ended on a high note with many consumers purchasing new vehicles and showing interest.
Snowmobile, utility side by side, and ATV values held stronger through this period versus on-highway because of their versatility. With strong overall side by side sales, most multiline dealers were in good shape even during the colder than average winter.
The NADAguides powersports data is based on national averages; however, our analysts recognize the significance of regional variance by unit type. The following charts represent consumer traffic based on four regions. Traffic percentages for 2013 and 2014 are offered as a comparison to the 2015 traffic.
A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term strategic planning.
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