Industry Overview
Powersports Market Update
Heading into the holiday season, most powersports market segment values are displaying a normal seasonal cool down. For many
dealers the focus shifts from on-highway to off-road vehicles, particularly the utility side-by-side and ATV markets. Although
it’s not cold in all regions as of yet, the Northeast is showing early signs of winter and cooler weather riding activity is
already active. The early cold weather and snow will also bid well for snowmobile values once again this winter.
Looking forward, OEMs are aggressively releasing new model year product to get consumers off their couches and keep interest high. Many new models being released are packed with new features, technology, and large price tags that are making headlines. As this technology trickles down to the more affordable models, we see completely revamped versions of existing bikes hit the market.
Powersport Values
Edition-Over-Edition Change in Values by Category
July-August 2015 Versus September-October 2015 Edition
While we do see a fairly flat decline in all segments, on-road vehicles are seeing a slightly sharper decline compared to their off-road counterparts. This trend is expected to continue throughout the winter as many people will begin commuting in their cars during the cold weather months.
Edition-Over-Edition Change in Average Retail
Street
Bikes |
Utility
Vehicles |
Dirt Bikes |
| -1.3% |
-1.1% |
-1.9% |
Powersport Brands
YoY Change in Research of Top Powersport Brands on NADAguides.com
The figures below are based on consumer traffic on NADAguides.com and are calculated by comparing the percentage change of consumer interest, for the top 15 researched manufacturers, January-September 2014 as compared to January-September 2015.
Fuel Price Data
A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term strategic planning.
Regular Grade Gasoline Prices (All Formulations)
NADAguides
Disclaimer
J.D. Power makes no representations about future performance or results based on the data and the
contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is
provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website,
you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of National
Appraisal Guides, Inc.
About NADAguides.com
NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and information available for new and used
cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a
broad range of data, products and service and informational articles as well as tips and advice. NADAguides.com also produces
electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides.com
is owned and operated by J.D. Power. © J.D. Power and
Associates 2019.
J.D. Power
PO Box 7800
Costa Mesa, CA 92628
(800) 966-6232
Fax (714) 556-8715
Download PDF
