Heading into the holiday season, most powersports market segment values are displaying a normal seasonal cool down. For many dealers the focus shifts from on-highway to off-road vehicles, particularly the utility side-by-side and ATV markets. Although it’s not cold in all regions as of yet, the Northeast is showing early signs of winter and cooler weather riding activity is already active. The early cold weather and snow will also bid well for snowmobile values once again this winter.
Looking forward, OEMs are aggressively releasing new model year product to get consumers off their couches and keep interest high. Many new models being released are packed with new features, technology, and large price tags that are making headlines. As this technology trickles down to the more affordable models, we see completely revamped versions of existing bikes hit the market.
While we do see a fairly flat decline in all segments, on-road vehicles are seeing a slightly sharper decline compared to their off-road counterparts. This trend is expected to continue throughout the winter as many people will begin commuting in their cars during the cold weather months.
| Street Bikes |
Utility Vehicles |
Dirt Bikes |
| -1.3% | -1.1% | -1.9% |
| Unit Type Abbreviation | Unit Type | Rough Trade-In | Clean Trade-In | Average Retail |
|---|---|---|---|---|
| 3-W | 3 Wheel Cycle | ↑ 3.9% | ↑ 3.5% | ↑ 3.6% |
| 6-W | 6 Wheel ATV | ↓ -1.3% | ↓ -1.1% | ↓ -1.0% |
| 8-W | 8 Wheel ATV | ↓ -1.3% | ↓ -1.1% | ↓ -1.0% |
| C/T | Cruiser/Touring | ↓ -3.0% | ↓ -3.0% | ↓ -2.9% |
| CRU | Cruisers | ↓ -2.1% | ↓ -2.2% | ↓ -2.1% |
| DS | Dual Sport | ↓ -3.2% | ↓ -3.2% | ↓ -3.0% |
| E | Enduro | ↓ -1.4% | ↓ -1.2% | ↓ -1.3% |
| MX | Moto Cross | ↓ -1.7% | ↓ -1.6% | ↓ -1.6% |
| RT | Road/Trail | ↓ -1.6% | ↓ -1.5% | ↓ -1.7% |
| S | Scooter | ↓ -2.8% | ↓ -2.8% | ↓ -2.7% |
| SAT | Sport ATV | ↓ -1.5% | ↓ -1.4% | ↓ -1.3% |
| SXS | Sport Side By Side | ↓ -1.4% | ↓ -1.2% | ↓ -1.1% |
| S/T | Sport Touring | ↓ -2.5% | ↓ -2.4% | ↓ -2.4% |
| SPT | Sportbikes | ↓ -2.1% | ↓ -2.0% | ↓ -1.9% |
| TOU | Touring | ↓ -1.9% | ↓ -2.1% | ↓ -1.9% |
| TR | Trials | ↓ -1.3% | ↓ -1.2% | ↓ -2.0% |
| UAT | Utility ATV | ↓ -1.2% | ↓ -1.1% | ↓ -1% |
| UTL | Utility Side By Side | ↓ -1.4% | ↓ -1.2% | ↓ -1.1% |
The figures below are based on consumer traffic on NADAguides.com and are calculated by comparing the percentage change of consumer interest, for the top 15 researched manufacturers, January-September 2014 as compared to January-September 2015.
The NADAguides powersports data is based on national averages; however, our analysts recognize the significance of regional variance by unit type. The following charts represent consumer traffic based on four regions. Traffic percentages for 2013 and 2014 are offered as a comparison to the year-to-date 2015 traffic.
A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term strategic planning.
J.D. Power makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides.com website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of J.D. Power.
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