With manufacturers aggressively releasing new product geared towards bringing new riders into the motorcycle and side by side communities, summer of 2015 was slated to be very busy. Some regions saw an increase as warmer weather approached but overall numbers did not reach the projected sales increase that many dealers were hoping summer would bring. Very inconsistent riding conditions throughout the country have many dealers hoping for an extend buying season provided mother nature complies.
Although sales have increased in the last two months, we still see values dropping slightly. While normal depreciation is expected, another part of the value decrease has to do with many new models coming in at a lower suggested retail price than previous years, putting a downward pressure on used values.
Due to their versatility and popularity Utility and Sport Side by Sides will hold their value going into fall. Cool weather powersports activities are less subjective to average seasonal adjustments compared to on-road segments of the market.
| Street Bikes |
Utility Vehicles |
Dirt Bikes |
| -0.9% | -0.5% | -1.0% |
| Unit Type Abbreviation | Unit Type | Rough Trade-In | Clean Trade-In | Average Retail |
|---|---|---|---|---|
| 3-W | 3 Wheel Cycle | ↓ -1.4% | ↓ -1.2% | ↓ -1.1% |
| 6-W | 6 Wheel ATV | ↓ -0.6% | ↓ -0.5% | ↓ -0.4% |
| 8-W | 8 Wheel ATV | ↓ -0.6% | ↓ -0.5% | ↓ -0.4% |
| ATT | All Terrain Tractor | ↓ -1.0% | ↓ -1.0% | ↓ -0.7% |
| C/T | Cruiser/Touring | ↓ -1.2% | ↓ -1.0% | ↓ -1.0% |
| CRU | Cruisers | ↓ -0.8% | ↓ -0.8% | ↓ -0.8% |
| D | Dirt (Not MX) | ↓ -0.5% | ↓ -0.5% | ↓ -0.8% |
| DS | Dual Sport | ↓ -3.0% | ↓ -2.8% | ↓ -2.0% |
| E | Enduro | ↓ -1.0% | ↓ -1.0% | ↓ -0.8% |
| MB | Minibike | ↓ -1.1% | ↓ -0.7% | ↓ -0.8% |
| MX | Moto Cross | ↓ -0.9% | ↓ -0.8% | ↓ -0.9% |
| C | Racer (Not MX) | ↓ -0.7% | ↓ -0.5% | ↓ -0.5% |
| RT | Road/Trail | ↓ -0.9% | ↓ -0.8% | ↓ -0.7% |
| S | Scooter | ↓ -1.2% | ↓ -1.0% | ↓ -1.0% |
| SAT | Sport ATV | ↓ -1.0% | ↓ -1.1% | ↓ -0.9% |
| SXS | Sport Side By Side | ↓ -0.3% | ↓ -0.2% | ↓ -0.3% |
| S/T | Sport Touring | ↓ -0.7% | ↓ -0.5% | ↓ -0.5% |
| SPT | Sportbikes | ↓ -1.1% | ↓ -1.0% | ↓ -1.0% |
| TOU | Touring | ↓ -1.1% | ↓ -1.3% | ↓ -1.3% |
| T | Trail | ↓ -1.0% | ↓ -0.9% | ↓ -0.9% |
| TR | Trials | ↓ -1.5% | ↓ -1.3% | ↓ -1.2% |
| UAT | Utility ATV | ↓ -0.5% | ↓ -0.4% | ↓ -0.4% |
| UTL | Utility Side By Side | ↓ -0.3% | ↓ -0.2% | ↓ -0.3% |
The figures below are based on consumer traffic on NADAguides.com and are calculated by comparing the percentage change of consumer interest, for the top 15 researched manufacturers, January-June 2014 as compared to January-June 2015.
The NADAguides powersports data is based on national averages; however, our analysts recognize the significance of regional variance by unit type. The following charts represent consumer traffic based on four regions. Traffic percentages for 2013 and 2014 are offered as a comparison to the year-to-date 2015 traffic.
A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term strategic planning.
J.D. Power makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides.com website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of J.D. Power.
J.D. Power is the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. J.D. Power also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks.
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