Industry Overview
Marine Market Update
The warm weather is here, however, there are still reports of flooding in the Midwest. On the other hand, parts of the West
Coast are facing a major drought. Despite the varying weather conditions geographically, the marine industry was ready for a
positive selling season.
Sales were profitable with growth in consumer confidence. Many dealers are reporting outboard boats, both fiberglass and
aluminum, jet boats and ski/wake boats led the market in sales. Some dealers are re-ordering inventory due to the high demand
early in the season, confirming a softening of the used boat market as new boat sales are growing stronger. The warm weather
is upon us and could lead to an extended season into the fall months.
Marine Values
Edition-Over-Edition Change in Values by Category
May-June 2015 Edition Versus July-August 2015 Edition
Various market indicators supported a slight downward pressure on most segments. However, the late start of the season caused
used prices to increase in some segments.
Edition-Over-Edition Change in Average Retail
Power
Boats |
Personal
Watercraft |
Sailboats |
| -0.8% |
-1.9% |
1.2% |
NADAguides Change in Average Appraisal Amounts Edition-Over-Edition by Unit Type
| Boat Type |
Trade-In |
Average Retail |
High Retail |
| Catamaran |
↓ 1.5% |
↑ 1.1% |
↑ 0.6% |
| Houseboats |
↓ 0.7% |
↓ 2.2% |
↓ 2.0% |
| Inboard Boats |
↓ 2.8% |
↓ 1.2% |
↓ 2.2% |
| Inflatable Boats |
↓ 4.9% |
↓ 4.3% |
↓ 3.4% |
| Jet Drive Boats - Aluminum |
↓ 0.2% |
↑ 1.1% |
↑ 0.7% |
| Jet Drive Boats - Fiberglass |
↓ 4.9% |
↓ 3.7% |
↓ 3.5% |
| Monohull Sailboats |
↑ 1.2% |
↑ 1.7% |
↑ 0.8% |
| Outboard Boats - Aluminum |
↓ 2.8% |
↑ 0.1% |
↓ 0.2% |
| Outboard Boats - Fiberglass |
↑ 0.1% |
↑ 0.9% |
↑ 0.4% |
| Personal Watercraft - Jet Drive |
↓ 2.6% |
↓ 1.9% |
↓ 2.1% |
| Pontoon Boats |
↑ 0.9% |
↑ 1.1% |
↑ 1.2% |
| Power Cat |
↓ 2.0% |
↓ 2.3% |
↓ 1.3% |
| Stern Drive Power Boats |
↑ 0.5% |
↑ 1.1% |
↓ 1.5% |
| Trimaran Boats |
↓ 1.9% |
↑ 0.8% |
↑ 0.4% |
| Utility/Jon |
↓ 7.5% |
↓ 4.8% |
↓ 4.3% |
| V-Drive Boats |
↑ 0.9% |
↑ 1.2% |
↓ 0.4% |
Marine Brands
YoY Change in Research of Top Marine Brands on NADAguides.com
The figures below are based on consumer traffic on NADAguides.com and are calculated by comparing the percentage change of
consumer interest, for the top 20 researched manufacturers, January-June 2014 as compared to January-June 2015.
Web Traffic by Region
Regional Distribution of NADAguides.com Traffic
The NADAguides marine data is based on national averages; however, our analysts recognize the significance of regional
variance by unit type. The following charts represent consumer traffic based on four regions. Traffic percentages for 2013 and
2014 are offered as a comparison to the year-to-date 2015 traffic.
Power Boats
Personal Watercraft
Fuel Price Data
A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term
strategic planning.
Regular Grade Gasoline Prices (All Formulations)
On-Highway Diesel Fuel Prices
NADAguides
Disclaimer
J.D. Power makes no representations about future performance or results based on the data and the
contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is
provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website,
you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of National
Appraisal Guides, Inc.
About NADAguides.com
NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and information available for new and used
cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a
broad range of data, products and service and informational articles as well as tips and advice. NADAguides.com also produces
electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides.com
is owned and operated by J.D. Power. © J.D. Power and
Associates 2019.
J.D. Power
PO Box 7800
Costa Mesa, CA 92628
(800) 966-6232
Fax (714) 556-8715
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