2014 was a strong year for the RV industry and 2015 is expected to continue strong. 2014 RV shipments were up almost 11% over 2013. 2015 shipments are projected to exceed 2014 by more than 6%. These gains are mostly due to standard hitch and fifth wheel trailers according to RVIA.
NADAguides.com has seen an increase in standard hitch travel trailer consumer traffic. This segment remains the most researched RV category among consumers, dealers, and financial institutions, followed by class A motorhomes and fifth wheel trailers. We expect to see similar trends through this spring and summer.
Due to a strong economy, low gas prices, and low interest rates, market conditions for the RV industry remain tight. This is reflected in the increased values for used motorhomes, fifth wheels, and travel trailers. Additionally, consumers are confident and thus, willing to pay higher prices for newer models. The outlook for future sales continue to look good as inflation remains in check coupled with low interest rates and gas prices.
|Category||Body Type||Used Wholesale Trade-In||Used Retail|
|Camping Trailer||All||↓ -0.2%||↑ 2.9%|
|Motorhome||Micro Mini Motorhome (Class C)||↑ 0.2%||↑ 2.5%|
|Motorhome||Mini Motorhome (Class C)||↑ 3.5%||↑ 3.4%|
|Motorhome||Motorhome (Class A)||↑ 3.4%||↑ 3.0%|
|Motorhome||Towing Motorhome (Class A)||↑ 3.6%||↑ 3.2%|
|Motorhome||Van Motorhome (Class B)||↑ 3.5%||↑ 3.1%|
|Park Model||All||↑ 2.1%||↑ 2.9%|
|Tow Vehicle||All||↑ 6.0%||↑ 7.1%|
|Travel Trailer||Fifth Wheel||↑ 4.8%||↑ 4.9%|
|Travel Trailer||Standard Hitch||↑ 3.7%||↑ 4.6%|
|Truck Camper||All||↑ 1.6%||↑ 2.2%|
The figures below are based on consumer RV traffic on NADAguides.com and are calculated by comparing the percentage change of consumer interest, for the top 20 researched manufacturers, January-March 2014 as compared to January-March 2015.
The NADAguides recreation vehicle data is based on national averages; however, our analysts recognize the significance of regional variance by unit type. The following charts represent consumer traffic based on four regions. Traffic percentages for 2013 and 2014 are offered as a comparison to the year-to-date 2015 traffic.
A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term strategic planning.
J.D. Power makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of National Appraisal Guides, Inc.
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