Industry Overview
Powersports Market Update
Powersports sales in 2015 got off to a slow start as activity in both retail and wholesale markets were considerably light.
This was mainly due to the harsh weather climates throughout the country. As spring came closer and weather improved, some
areas saw an uptick in sales and interest. That trend was prevalent in the wholesale market as the prices have increased. This
was expected as most dealers aggressively start to stock pile inventory for the upcoming selling season.
Used sales have not fully recovered as we continue through spring but considering the current unpredictable weather patterns
throughout many regions, many remain optimistic. Manufacturers are releasing all new models with competitive pricing and
putting large incentives on older units that make purchasing a new unit much more desirable.
Powersport Values
Edition-Over-Edition Change in Values by Category
January-February 2015 Versus March-April 2015
Slow sales in winter and poor riding conditions are still present as we head into spring. Sales begin to pick up speed but not
enough to increase values in a majority of segments. With large amounts of inventory available we see that only units in very
good condition are able to hold their value.
Edition-Over-Edition Change in Average Retail
Street
Bikes |
Utility
Vehicles |
Dirt Bikes |
| -2.2% |
-2.5% |
-1.8% |
NADAGuides Change in Average Appraisal Amounts Edition-Over Edition by Unit Type
| Unit Type Abbreviation |
Unit Type |
Rough Trade-In |
Clean Trade-In |
Average Retail |
| 3-W |
3 Wheel Cycle |
↓ -3.9% |
↓ -3.7% |
↓ -3.5% |
| 6-W |
6 Wheel AN |
↓ -2.9% |
↓ -3.1% |
↓ -2.8% |
| 8-W |
8 Wheel AN |
↓ -5.0% |
↓ -4.8% |
↓ -4.5% |
| ATT |
All Terrain Tractor |
↓ -1.5% |
↓ -1.0% |
↓ -2.1% |
| C/T |
Cruiser/Touring |
↓ -2.5% |
↓ -2.2% |
↓ -2.0% |
| CRU |
Cruisers |
↓ -2.0% |
↓ -2.1% |
↓ -2.0% |
| D |
Dirt (Not MX) |
↑ 0.7% |
↑ 0.6% |
↓ -0.3% |
| DS |
Dual Sport |
↓ -4.9% |
↓ -4.5% |
↓ -3.9% |
| E |
Enduro |
↓ -1.6% |
↓ -1.4% |
↓ -2.3% |
| MB |
Minibike |
↓ -1.9% |
↓ -1.9% |
↓ -1.5% |
| MX |
Moto Cross |
↓ -1.7% |
↓ -1.6% |
↓ -2.0% |
| C |
Racer (Not MX) |
↓ -3.0% |
↓ -2.8% |
↓ -2.5% |
| RT |
Road/Trail |
↓ -1.3% |
↓ -1.2% |
↓ -1.0% |
| S |
Scooter |
↓ -1.6% |
↓ -1.4% |
↓ -2.0% |
| SAT |
Sport ATV |
↓ -2.0% |
↓ -2.1% |
↓ -2.1% |
| SXS |
Sport Side By Side |
↓ -2.5% |
↓ -2.4% |
↓ -2.1% |
| S/T |
Sport Touring |
↓ -2.0% |
↓ -1.8% |
↓ -1.5% |
| SPT |
Sportbikes |
↓ -2.5% |
↓ -2.3% |
↓ -2.1% |
| TOU |
Touring |
↓ -1.6% |
↓ -1.9% |
↓ -1.8% |
| T |
Trail |
↓ -1.9% |
↓ -2.0% |
↓ -1.9% |
| TR |
Trials |
↓ -1.5% |
↓ -1.4% |
↓ -1.2% |
| UAT |
Utility ATV |
↓ -2.2% |
↓ -2.2% |
↓ -2.1% |
| UTL |
Utility Side By Side |
↓ -2.3% |
↓ -2.3% |
↓ -2.1% |
Powersport Brands
YoY Change in Research of Top Powersport Brands on NADAguides.com
The figures below are based on consumer traffic on NADAguides.com and are calculated by comparing the percentage change of
consumer interest, for the top 15 researched manufacturers, January-March 2014 as compared to January-March 2015.
Fuel Price Data
A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term
strategic planning.
Regular Grade Gasoline Prices (All Formulations)
NADAguides
Disclaimer
J.D. Power makes no representations about future performance or results based on the data and the
contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is
provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website,
you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of National
Appraisal Guides, Inc.
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