NADAguides vs DriveTime

Recognized by the name Ugly Duckling before, Drivetime provides a holistic approach to completing a car purchase on their site. NADAGuides, on the contrary, specializes in providing accurate Autos, RVs, Motorcycles, Powersports, and Boats value & pricing information – serving those who are curious to know their vehicle's worth.

National Appraisal Guides (NADAguides)

When we attempt to value a used vehicle we use a number of data points. These data points include, but are not limited to, actual wholesale transactions (around 80% of the market with our relationship with NAAA) and retail transactions (through our relationship with J.D. Power and its PIN data), as well as asking price information from In addition, we have data from various OEMs and wholesalers and retailers of used vehicles that provide us the amounts for which they paid and sold their vehicles. We also take into consideration MSRP, invoice, equipment assumptions, as well as supply and demand and other macro- and micro-economic factors and the competitive landscape of vehicles. Our retail value is what a person could reasonably pay for a vehicle at a dealer’s lot. Our values are designed and intended to assist users in performing their own valuation of a particular used vehicle. The process by which users of NADAguides determine valuation is inherently subjective. Individual vehicles may have an actual value that is higher or lower than the estimated values created by us.

NADA has been around for over 80 years and is the premier valuation guide in the used vehicle industry. Customers include, but are not limited to: dealers, wholesalers, rental car companies, insurance companies, lending institutions, OEMs, government agencies, as well as individual consumers. We attempt to create the most accurate, market-reflective, unbiased vehicle values and we believe we do so each and every time one of our products is presented to the outside world.

NADAguides is additionally known as a credible source for pricing outside of the automobile industry. Comprehensive pricing data is also published for powersports, recreational vehicles, boats and manufactured housing.


DriveTime is another online used car retailer, specializing in providing a complete purchase experience. Formerly known as Ugly Duckling, the company has expanded nationwide rapidly since its inception in 2002. It stands out from other like businesses in that it’s a private company that extends its reach to subprime lending. Most others focus on well-qualified buyers.

With this information in mind, the website encourages users to find out their down payment first to narrow down their search to affordable vehicles. The interface allows potential buyers to look for cars by year, which goes back to 2009. They can filter features and specs to the ones they want. They can even create alerts if one shows up in DriveTime’s inventory or the price drops.

The car’s webpage is succinct with all the pertinent information on the top. It includes the specific Kelley Blue Book fair market range to ensure users they’re getting a decent deal on the price. They can also view the full vehicle history report online. The site makes it easy to schedule a visit at the DriveTime dealership, get trade-in value, or put down a down payment to get started.

The company has 138 dealerships in 26 states across the country and is based out of Tempe, Arizona. They have sold over 1 million cars throughout its history. When searching for one, the website automatically selects the closest one based on the user’s internet location. The contact information is clearly displayed along with a map and a picture of it.

DriveTime offers a five-day, money-back guarantee along with a 30-day warranty. They do not deliver vehicles to the buyers, and they can't reserve one online before seeing it in person. They accept trade-ins and will provide a third-party appraisal of the car.

The website has additional resources to help users through the buying process. It has a library of articles focused on financing, particularly subprime lending. It also has an advice center with different goal categories such as auto maintenance, insurance, and saving. The materials give the user the impression that DriveTime is looking out for the little guy.