Subaru Coronavirus Financial Relief and New Car Incentives
This year was shaping up to be a monumental year for Subaru, with the automaker announcing its 11th consecutive year of sales growth in the United States on January 3rd. The automaker was on track to make it lucky number 12 in 2020, but COVID-19 had other plans for the brand, and for nearly every person and organization on the earth.
The crisis surrounding the global Coronavirus pandemic has impacted the entire world and sent the global economy into a relative tailspin. Sales for nearly every business vertical plummeted in mid-March, and Subaru was unfortunately not exempt from this freefall. The automaker’s sales figures were down 47% compared to March 2019, with overall vehicle sales down 16.7% year-to-date.
While the automaker is based in Japan, it has become one of America's favorite car brands. Subaru is taking the initiative to regain its sales momentum while simultaneously supporting recent customers who may suddenly now have difficulty making their monthly payments. Subaru is one of the many auto brands that is offering financial relief and vehicle purchase incentives to its customers by providing Coronavirus car payment plans.