Mini Coronavirus Financial Relief and New Car Incentives
The world as we know it has been sent into a state of controlled panic, with the growing Coronavirus pandemic sending millions scrambling to find safety and solutions. While nearly every business vertical tries to find its way through this unprecedented crisis, Mini has been working feverishly to grow and maintain its presence in the U.S. market despite recent setbacks. The brand’s first-quarter sales left much to be desired, down 35.1% from the previous year which represented one of the sharpest declines of any auto brand currently being affected by the Coronavirus.
It has been difficult to find hope in the short-term, as the impact of the Coronavirus breeds fear in both companies and workers alike. Yet regardless of the downward trajectory, Mini continues its attempt to reverse the trend by rolling out new products and initiatives for new and existing customers. Mini and Mini Financial Services have added their name to a growing list of automakers who have recently activated brand-specific Coronavirus car payment plans and programs. Mini values its customers greatly, and the brand is working diligently to assist them during this time while also looking to provide relief for the challenges that may lie ahead.