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Mini Coronavirus Financial Relief and New Car Incentives

The world as we know it has been sent into a state of controlled panic, with the growing Coronavirus pandemic sending millions scrambling to find safety and solutions. While nearly every business vertical tries to find its way through this unprecedented crisis, Mini has been working feverishly to grow and maintain its presence in the U.S. market despite recent setbacks. The brand’s first-quarter sales left much to be desired, down 35.1% from the previous year which represented one of the sharpest declines of any auto brand currently being affected by the Coronavirus.

Mini Coronavirus Financial Relief and New Car Incentives

It has been difficult to find hope in the short-term, as the impact of the Coronavirus breeds fear in both companies and workers alike. Yet regardless of the downward trajectory, Mini continues its attempt to reverse the trend by rolling out new products and initiatives for new and existing customers. Mini and Mini Financial Services have added their name to a growing list of automakers who have recently activated brand-specific Coronavirus car payment plans and programs. Mini values its customers greatly, and the brand is working diligently to assist them during this time while also looking to provide relief for the challenges that may lie ahead.

Mini Customer Relief Programs - Find the best deals!

Although many manufacturers have already implemented programs to extend leases for up to 6 months for customers suffering financially during the COVID-19 outbreak, Mini has yet to specify any details or specific programs of its own. However, Mini does advise current lessees with expiring contracts to reach out to Mini Financial Services (MFS) at 1-866-646-4463 and speak directly with an adviser regarding their end-of-lease options. These options will be determined on a case by case basis. Mini owners are also encouraged to sign into their online account on the Mini Owners’ Lounge for additional information and support.

Additionally, existing customers with any type of vehicle maintenance plan or warranty program that is set to expire within the next 30 days will automatically receive a 30 day extension in response to the Coronavirus pandemic.

Mini is a brand built on its customers. So it was an unfortunate event when the automaker announced the cancellation of its Mini Takes The States road rally on April 6th. The event was originally scheduled to take place from July 18th through the 26th, but was subsequently cancelled in response to the shelter-in-place orders surrounding the novel Coronavirus. Mini did state that the event would return for summer 2021, but has yet to specify any exact dates it may have in mind.

 
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Mini New Car Incentives - Find the best deals!

Mini is actively offering its “3 Payments On Us” program, a proposition the brand is promoting on nearly all of its vehicle models. An agreement for scheduled delivery by April 30th, 2020 applies, with the program offering up to $330 per month for the first three months to qualified customers. While this incentive is clearly appealing to the needs of those impacted financially by COVID-19, Mini has not directly tied this deferral program to the crisis surrounding the Coronavirus outbreak.

In addition to the “3 Payments On Us” program, Mini is also offering finance rates as low as 1.9% for 60 months on select vehicle models. Customers looking to lease their new Mini vehicle have options for certain deal incentives as low as $229 per month on models like the Mini Cooper Hardtop 2 door.

Mini Factory Closures - Find the best deals!

Like many automakers, Mini suspended production at all 3 of its United Kingdom factories on March 18th. This suspension in operations extended to the automaker’s contract manufacturer in the Netherlands as well. At the time of the initial announcement, Mini stated that the shutdown would be in effect from March 23rd through April 17th. However, it is to be expected that the hiatus could be extended, dependent upon the progress made in the fight against the Coronavirus. Mini currently does not have any production plants in North America.

While manufacturing remains halted due to COVID-19, a number of Mini dealers are still open in some capacity; mostly for sales, parts, and service needs. It should be noted that auto services are considered essential in many parts of the country, being that transportation is still essential for millions of Americans. Mini is informing consumers that vehicle inventories may be impacted by plant closures, so the automaker is suggesting that customers check with their local dealers directly for further details on inventory and general inquiries regarding operations.

Mini Economic Outlook & Sales Forecast - Find the best deals!

The rapid spread of the Coronavirus couldn’t have come at a worse time for Mini, where first-quarter sales totaled a modest 5,237 units. This represents the 35.1% decline from last year that was touched upon during the introduction. Shelter-in-place initiatives combined with social distancing have only served to complicate matters for the automaker, which was clearly beginning to flounder even before COVID-19 slowed the world to a relative standstill.

J.D. Power revised its 2020 outlook of 16.8 million U.S. light-vehicle sales - an outlook projected before the globe was ravaged by the Coronavirus - and stated its original projections would no longer be realistically achievable. J.D. Power expects sales are now more likely to fall in the range of 14 to 16 million units as a result of the fallout from the Coronavirus.