Lincoln Coronavirus Financial Relief and New Car Incentives

The world as we know it may never be the same as we all continue to collectively combat the spread of the Coronavirus. Nearly every country’s citizens and business organizations are scrambling to find both short-term and long-term solutions to the fallout caused by COVID-19. The auto-industry is no exception.

Lincoln Coronavirus Financial Relief and New Car Incentives

Lincoln, a subsidiary of Ford Motor Company, finds itself in the eye of the storm in the fight against the Coronavirus pandemic. Though the auto brand only represents 5% of its parent company’s overall sales, Lincoln still plays a crucial role for the automaker. With a tasteful eye for luxury, design, and technology, Lincoln has been positioned as Ford’s upscale brand in automakers vehicle lineup.

In light of the growing concerns surrounding the Coronavirus pandemic, Lincoln has implemented a number of programs and initiatives aimed to assist both new and existing customers that find themselves in economic turmoil as a result of COVID-19. Lincoln also joins the list of auto brands offering Coronavirus car payment plans to help customers through these difficult and uncertain times.

Lincoln Customer Relief Programs - Find the best deals!

Individuals who find themselves in financial hardship due to COVID-19 have relief options through Lincoln. Existing customers who leased or financed their vehicle through Lincoln Automotive Financial Services (LAFS) are being extended options for payment deferrals to help ease the burdens of the current economic crisis. Customers who wish to learn more about these payment deferral options and discuss their situation with a representative are encouraged to visit LAFS to receive answers to questions regarding their specific situation. Lincoln also has a special hotline number that provides access to help and information on customer assistance that can be reached at 1-800-723-4016.

In addition to these payment relief options, Lincoln is also offering 0% APR financing on many of its vehicle models. LAFS is also offering customers who purchase a new vehicle the option to defer the first payment for up to 120 days. This offer is valid through May 31st and does not currently apply to leases.

Keenly aware of the serious nature the crisis surrounding COVID-19 presents, Lincoln dealers have taken extra precautions to maintain and enhance customer safety, which includes streamlining the purchase process. From creating an optimized remote sales experience to enhancing the company’s pickup and delivery service (where still available), Lincoln and its retail partners are going above and beyond to be a beacon of light during these dark times.

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Lincoln New Car Incentives - Find the best deals!

Lincoln has a number of existing new-vehicle incentives that are quite alluring, and the automaker has created some additional offerings to help entice buyers during these uncertain times. Qualified customers who finance their new vehicle purchase through Lincoln Automotive Financial Services (LAFS) are eligible for 0% APR financing for up to 72 months on select vehicle models. 

Lease specials are also available to well-qualified customers, in addition to cash and owner loyalty rebates that are available to select customers. To find out about the specific offers and promotions available in your area, Lincoln encourages customers to contact their local Lincoln dealer or LAFS for additional information on deals in your region.

Lincoln Factory Closures - Find the best deals!

Back in early March, Ford began taking extreme protective measures to ensure the safety of its workers as the COVID-19 crisis made its way through North America and the U.S.

On March 16th, Ford ordered all employees that were able to perform their duties off-site to work remotely. Just 3 days later, the automaker suspended European production in response to spreading Coronavirus. Fast-forward another 5 days, and Ford was all but forced to extend the suspension of production indefinitely while national shelter-in-place orders remained active.

Ford had initially announced a plan to resume production at select North American facilities as early as April 6th, but those optimistic hopes were dashed with the growing infection rates seen throughout the U.S. To date, there is no timetable to resume production in Europe, and North American facilities remain closed during the national extension of stay-at-home orders that continue for many states and localities.

Lincoln Economic Outlook & Sales Forecast - Find the best deals!

While a relatively low number of unit sales may indicate a dip in interest surrounding Lincoln, the automaker is quick to point out that retail sales were up 6.9% for the first quarter of 2020. The auto brand recently unveiled two new SUVs – the three-row edition of the classic Aviator, and the all-new two-row Corsair, which acts to replace the now-discontinued MKC. 

But while Lincoln celebrated a modest boost in brand sales to start the calendar year, overall sales for parent company Ford suffered, decreasing 12.5% compared to the first quarter of 2019.

With vehicles considered a commodity, and SUVs more popular than they ever have been, Lincoln is well positioned to make it through to the other side of this pandemic. This is especially true if you consider the more-than-reasonable gas prices that are currently available across the nation. Once demand returns as a whole to the auto industry, Lincoln should be a good spot to endure the struggles that lie ahead for every industry, as the global economy slowly rebounds from the effects of COVID-19.

J.D. Power released a statement regarding its 2020 outlook of 16.8 million U.S. light-vehicle sales, an outlook that was calculated before the globe was ground to a halt because of COVID-19. Due to the substantial strain the virus has put on the entire economy, it is no longer feasible to realistically attain these figures. J.D. Power expects sales to likely fall in the range of 14 to 16 million units due to the growing recovery efforts ahead due to the Coronavirus.