Dodge Coronavirus Financial Relief and New Car Incentives
Masks, gloves, disinfectant spray, empty grocery stores, and alarming nightly news. This is the current state of the nation following the rapid surge in the spread of COVID-19. Only two months ago car automakers across the United States were looking at possibly the best first-quarter sales and earnings in their histories. Unemployment was at record lows and the stock market was hitting record highs. Fast-forward a few weeks and we find ourselves immersed in a world that has seen Coronavirus threaten the life of every American and spread fear and uncertainty throughout the nation. The panic has forced nearly every person and company to begin forming a plan of action to respond to the new threat.
Dodge is learning how it is going to adapt to the new world we are living in. Originally the main supplier of drive trains for Ford Motor Co., brothers John and Horace Dodge started to produce their own vehicles under the Dodge Brothers Brand in 1914. In 1928 they became a major division of the Chrysler Corporation. From 1928 until the present day Dodge has remained a major player in the automobile market with a history of quality and workmanship that is often defined by the brand’s powerful and aggressive designs.
Dodge has implemented a plan that they hope will help calm and reassure their customers, while simultaneously maintaining a positive bottom line for the company.