Audi Coronavirus Financial Relief and New Car Incentives
In March of this year, the world as we knew it underwent a dramatic shift that will not be forgotten for generations to come. Industries far and wide have suffered from the economic setbacks brought on by the Coronavirus pandemic. Every American has been impacted by this crisis, and the American auto industry is an unfortunate inclusion.
The year 2020 started off on a high note for Audi SUV sales, as the brand's staple vehicle line was up 37% for the year versus the first two months of 2019. Sales for the reinvigorated 2020 Audi Q7 were up 25%, but the real shining star was the stylishly redesigned Q3. The Q3 was a tremendous success, increasing by an eye-popping 1,326% in sales. No, that was not a typo. To put it simply, Audi was off to a fast start in 2020.
But as was the case with many companies, Audi fell victim to the fallout created by COVID-19 that put most of the U.S. into quarantine in mid-March. Audi’s overall sales for the month fell a staggering 52%, dropping the brand’s first-quarter sales into the red, down a total of 14%. The dramatic decline in sales is expected, given the circumstances. But nonetheless, Audi finds itself amongst a collection of businesses and corporations trying to find their way through this crisis from both a health and financial perspective.
Audi is one of many automakers that are taking initiative to assist its customers who have endured recent financial issues as a result of COVID-19. The following is a summary of Audi’s initiatives regarding Coronavirus car payment plans as well as new car incentives to prospective buyers.