The Cullinan is an ultra-luxurious offering from Rolls-Royce, the pinnacle of opulence, which means it has no true direct competitor. However, there are other special SUV's that shoppers in this market are looking at. They include the Bentley Bentayga, Range Rover HSE, Mercedes-AMG G63, and Lamborghini's Urus. The Cullinan offers more exclusivity, hand-crafted quality, and the ultimate list of customizable luxury bespoke options to complement its ruggedness and performance.