The Yaris has a lot of appeal for those who value practicality, fuel efficiency and reliability. The Toyota Yaris is one of the most fuel-efficient non-hybrid models available in the U.S., as well as one of the lowest-priced new cars. With an enviable reputation for resale value, reliability and longevity, the Yaris is a great pick for those who want to buy new and keep their vehicle for a long time.