The Velar looks like it should cost considerably more than its base price of around $50,000. That price puts it in competition with other mid-sized luxury SUV's such as the BMW X4, and while BMW have tried to nail the odd combination of an SUV merged with a coupe, the end results aren't nearly as cohesive as what Land Rover have come up with for the Velar. Other than its styling, the Velar is still a good buy, as a sporty handling and extremely practical vehicle.