2010 Ford Taurus Reviews and Ratings

Sedan 4D Limited AWD

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2010 Ford Taurus
Ted West

The Ford Taurus is all-new for 2010. The 2010 Taurus is impressive, well-equipped and extremely competent, a charismatic full-size sedan that could establish Ford as America's premier auto manufacturer. The 2010 Ford Taurus comes with a Duratec V6, delivering a generous 263 horsepower and 249 pound-feet of torque.

Also redesigned is the high-performance 2010 Taurus SHO, with a twin-turbocharged EcoBoost V6 rated at a breathtaking 365 horsepower and 350 pound-feet of torque. The SHO, which stands for Super High Output, delivers enough power and cornering poise to leave pricier Audi and Lexus models coughing in the dust.

Dramatically different and advanced in comparison with the mildly pleasing previous version, the 2010 Taurus models offer brisk performance, precise and reassuring handling, lavish comfort, and a comprehensive occupant-safety package. The Taurus and Taurus SHO are the flagships of Ford's entire line. And since, at long last, sedans are once again outselling trucks nationally, Ford has every reason to be optimistic about the Taurus's role in Ford's future.

We found the Taurus to be a responsive, comfortable, and protective family sedan, whether in SE, SEL or Limited trim. But this car is far more than a dull, utilitarian appliance.

Ford refers to Taurus's world-car styling as emotive and bold. Its looks have magnetism and a sleekly contemporary appearance designed to win owners who take seriously how they appear to the outside world. Judged on price alone, this is no luxury car. Yet its visual impact will go a long way toward making its occupants feel very good about themselves. This is a car to be seen in.

In the case of the Taurus, great looks don't prevent preclude brainpower. The Taurus is packed with innovative technology and electronics, beneficial driver-assistance provisions, and safety packages that outstrip import sedans costing half again more. Among these packages are comprehensive warning systems programmed to warn of obstacles front, side and rear, a boon in crowded parking lots. A brilliant adaptive cruise control system lets the driver relax on the highway, while it automatically controls the gap to the car ahead. Beyond the new technology, impressive as it is, it will still be the car's over-the-road driving character that determines its ultimate worth.

We drove both the Taurus and Taurus SHO along a lengthy route of highways, then put in a demanding day in the twisty hill country of Tennessee. The Taurus proved an altogether exemplary world sedan, while the SHO was a full-bore, high-revving demon, taming difficult roads with racecar grace.

The 2010 Ford Taurus comes standard with a 3.5-liter V6, six-speed automatic transmission and front-wheel drive. Model Lineup
Taurus SE ($25,170) comes with cloth upholstery, air conditioning manually controlled with air filter, six-way driver seat, 60/40 split-folding rear seat, tilt/telescoping steering wheel with audio and cruise controls, AM/FM/CD/MP3 audio with six speakers, three auxiliary power points, message center with trip computer, programmable performance-limiting key, illuminated visor mirrors, power windows with driver one-touch up/down, black exterior mirrors, rear window defroster, capless fuel filler, chrome exhaust tips, halogen headlamps with automatic windshield wiper activation, remote keyless entry, keyless entry keypad, floor mats, 17-inch wheels.

Taurus SEL ($27,170) adds six-speed paddle shifters, body-color heated exterior mirrors, 18-inch wheels, Sirius Satellite Radio, message center with trip computer and compass, auto-dimming mirror, leather-wrapped shifter knob and steering wheel, anti-theft perimeter alarm. Taurus SEL AWD ($29,020) is equipped the same but includes all-wheel drive.

Taurus Limited ($31,170) upgrades with leather-trimmed seats with 10-way power in both front seats, driver seat memory, leather-wrapped steering wheel with wood inlay, woodgrain applique, SYNC hands-free communications and entertainment, 6CD changer, universal garage opener, global-open window controls, chrome mirrors and taillamps, ambient interior lighting, cargo net, mirror with microphone, reverse sensing system, 19-inch chromed aluminum wheels. Limited AWD ($33,020) adds all-wheel drive.

Options include voice-activated navigation with Sirius Travel Link ($1995), adaptive cruise control ($1195), leather-trimmed seats for SEL ($1395), multi-contoured front seats ($595), rear window power sunshade, auto high beam headlamps, rain-sensing wipers, power moonroof ($895), cargo organizer, remote start ($395), all-weather floor mats, 12-speaker Sony audio, adjustable pedals with memory. (All New Car Test Drive prices are Manufacturers Suggested Retail Prices and do not include destination charge.)

Taurus SHO ($37,170) features a 3.5-liter twin-turbocharged EcoBoost V6, all-wheel drive, electric power-assist steering, sports suspension, high-intensity discharge headlamps, rear spoiler, 19-inch premium wheels, door-trim color matched to seats, SHO floor mats, push-button start, aluminum pedals, leather seats with Miko suede inserts, leather steering wheel with perforated insert. The SHO Performance Package ($995) includes performance brake pads, EPAS-calibrated steering, ECS Track Mode/True Off, 3.16 final drive ratio, 20-inch painted wheels with 245/45YR20 performance summer tires.

Safety features include dual front airbags, front-seat side-impact airbags, and canopy airbags, collision warning with brake support, blind spot information system with cross-traffic alert, tire-pressure monitoring system, electronic stability control, anti-lock brakes, SOS post-crash alert, traction control, reverse sensing system, anchors for child seats. All-wheel drive is available. Walkaround
The new Taurus is a thoroughly American design, yet it owes almost nothing to the long, ponderous line of over-styled American sedans of the past. Its styling is exciting and chic, more than a match for any foreign competitors in its price class or even for competitors that cost a good deal more. Even in its most mundane models, it has an aggressive, ready-to-go demeanor.

The signature three-bar grille on the Taurus wraps around to sleek, swept-back headlamp complexes. The expression on this car's face is a wry glint that says, this car knows what it's doing.

The side panels are muscular and handsomely sculpted, while the side profile shows a distant similarity to the currently fashionable Audi family. The only peculiarity is the odd bullet-head of chrome on the front fender sides just ahead of the front-door cut. Isolated where it is, it's a tic that Ford styling could do without.

At the rear, the car's lines feature another pair of sleek lamp complexes, tied together with a gleaming horizontal chrome strip. On the Taurus SHO, the upper lip of the trunk is adorned with the inevitable spoiler, but with the speed a SHO can generate, you may need the extra downforce.

Particularly in the upper reaches of the model line, handsome wheels bring the Taurus's profile brightly to life. In the Limited and SHO versions, big 19-inch wheels and tires give the Taurus a resolutely competitive look.

A key element of the SHO formula is the subtlety of its unique exterior design cues. The SHO is distinguished from other Taurus models by special wheels, decklid spoiler, twin exhaust tips, unique grille work and unique parking lamp bezels. Interior
Inside, the new Ford Taurus is roomy, comfortable, and quiet. The dashboard takes an unusual form. Its upper surface is a broad, downward-curving shape that behaves almost like a sunshade over the dash's cascade of equipment and gauges. The gauges have a fresh, modern look, and all instrument lights are fully lit at all times. This is important, because so many cars dim their instruments in daylight, enough so that in high sun, the gauges and readouts are unreadable. For this bright decision, give Ford an A-plus.

The Taurus paddle shifters are based on the BMW paradigm, with shifters on both sides of the wheel, a pull of the forefinger granting an upshift and a push of the thumb yielding a downshift. The six-speed transmission, present in all models, works remarkably well, especially in the SHO, which is spec-ed to provide still-faster gear changes than the normal Taurus. However, this writer prefers the Ferrari paradigm, where the paddle on one side of the wheel summons an upshift, and downshifts are summoned at the opposite side of the wheel. This is simpler and more intuitive. Functionally speaking, however, the Ford system works beautifully.

The Taurus is fully equipped with the usual Ford interconnectivity. Sirius Satellite with Travel Link provides a broad range of information about the environment, everything from weather radar to gas prices to movie start times.

Onboard radar gives you collision warning on the road when a car ahead is getting too close, then automatically executes full braking force the instant you step on the brake pedal. Similarly, it warns you when a car is in your blind spot on multi-lane roads, preventing lane-change accidents. And backing out of a spot in a parking lot, the car warns you if any car is approaching from the rear or either side, or if a child or small object is behind where you can't see it.

Adaptive cruise control lets you set your speed in highway traffic, while it measures your distance to cars ahead and automatically slows to prevent a collision. Then when your way ahead is clear, the cruise control just as automatically returns you to your programmed cruising speed. This full range of technologies is offered in no other family sedan within the Taurus price range.

The seats are lavishly comfortable, with one exception: In order to achieve its full five-star rating in crash protection, which it successfully did, the front seat headrests lean slightly forward. (In the test, this position yields zero head movement, a requirement of the five-star rating.) We resorted to reclining the seat a little more than normal to get the headrest away from the back of our head. This is not our preference. To soothe our nerves, we indulged in the excellent Active Motion massage cycling, delivered by massagers within the seat cushions and seatbacks.

The climate-control system was vigorous and more than adequate, and the optional Sony 12-speaker audio was superb. In addition, an available CD Jukebox system allows storage of over 100 CDs. The controls switchgear was uniformly excellent, with a luxurious soft touch that connotes luxury.

The voice-operated navigation and other prompts took a moment to get used to (you need to learn the right vocabulary) but it worked really well when operated as designed.

This is a roomy car. In the matter of interior volume, the Taurus earns its standing as a full-size sedan, delivering total passenger volume of 102.2 cu. ft. It's big on the outside, too, though its deft styling makes it seem slightly less so. All in all, the Taurus interior is generous, comfortable, extremely quiet and pleasing to be aboard.

Cargo space is a massive 20.1 cubic feet of trunk volume. Driving Impressions
While driving, we found the Ford Taurus to be a thoroughly satisfying family sedan. It is not fast by street-racing standards, but it is by no means underpowered, either. For daily driving and the commuter wars, it more than holds its own. And taken out into canyon country where the roads weave and wind, its handling has the alert, sporty liveliness that has recently become a Ford trademark.

Power from the 263-hp 3.5-liter Duratec V6 is smooth, progressive and entirely suitable for daily transportation. It's even been exhaust-tuned to deliver a satisfying little growl under acceleration, confirming to the driver that this is a serious road car. And there is no tacky sudden throttle tip-in here.

Taurus ride quality is nicely damped and comfortable. It transmits information from the road accurately to keep the driver informed, but it soaks up road irregularities skillfully. And taken through a series of corners, the Taurus exhibits only moderate roll. It feels well planted and ready for your next move at any instant.

Large four-wheel disc brakes bring the Taurus to a powerful halt. Admirable. The name Audi keeps coming up around the new Taurus, but that is unavoidable. The Taurus has an Audi-like feel on the road, which is a very good thing. Better still, it costs about $20,000 less than the luxury Audi A6 it refers to.

Taurus SHO offers an entirely different world. Every one of the Taurus's virtues is doubled in this mighty performance sedan. It's the ultimate sleeper in today's market. With standard all-wheel drive, twin turbocharging and a nearly instantaneous 365 horsepower and 350 pound-feet of torque on tap from the EcoBoost V6, the SHO simply rages ahead.

Touch the shift paddles, and it switches gears in the blink of an eye. Then turn the car into a corner at high speed, and its specially calibrated shock absorbers and nearly non-existent body roll instill a feeling of precise control, something that could not be said of early SHO models.

Veering into the next corner, the SHO's brakes, with standard ABS, electronic stability control and traction control, give the car phenomenal poise and tightly controlled dynamics. This blue-blood American performance sedan is a worthy competitor when pitted against any others, from Audi up or down.

Perhaps the most enticing thing about the SHO is, it doesn't wear the boy-racer outfit of so many performance sedans. Indeed you must know where to look simply to identify this car as the special Taurus. We like that. Summary
The Ford Taurus is a full-size sedan that should make Detroit proud of itself once more. This is a mature, comprehensively engineered, and lavishly equipped world car. And its big sister, the SHO, is one of the great performance sedans of the day.

Ted West filed this report to NewCarTestDrive.com after his drive of the Taurus and SHO models in North Carolina and Tennessee.

Model as tested
Ford Taurus SEL ($27,170)
Basic Warranty
3 years/36,000 miles
Assembled in
Destination charge
Gas guzzler tax
Base Price
Price as tested
Options as tested
Option Group 201A ($700) includes SYNC hands-free communications and entertainment system, reverse sensing system; Option Group 202A ($2,500) includes ambient interior lighting, intelligent access with pushbutton Start, power-adjustable pedals, Sony 12-speaker audio, 19-inch aluminum wheels with P255/45VR19 all-season tires; power moonroof ($895); multi-contour massage seats ($595); metallic paint ($495)

Model Line Overview
Model lineup
Ford Taurus SE ($25,170); SEL ($27,170); Limited ($31,170); SHO ($37,170)
Safety equipment (standard)
frontal airbags, side-impact airbags, safety canopy with rollover sensor; keyless entry; SOS post-crash alert; electronic stability control; ABS; traction control
Safety equipment (optional)
3.5-liter dohc 24-valve V6
6-speed automatic

Specifications as Tested
dual-zone climate control, cloth upholstery, leather-wrapped shifter and steering wheel with audio/cruise control, tilt/telescoping wheel, power mirrors, power doors, power windows with driver one-touch up/down, power locks, six-way power driver's seat, two-way manual passenger's seat, auto-dimming interior mirror, cruise control, remote keyless entry, entry keypad, push-button Start, Sirius Satellite Radio, message center with trip computer, compass, outside temperature display, programmable performance-limiting key, three auxiliary power points, cabin air filter, lower anchors for child seats, passive anti-theft system, rear window defroster, capless fuel filler, halogen headlamps with automatic windshield-wiper activation

Engine & Transmission
3.5-liter dohc 24-valve V6
Drivetrain type
front-wheel drive
Horsepower (hp @ rpm)
263 @ 6250
EPA fuel economy, city/hwy
Torque (lb.-ft. @ rpm)

Brakes, front/rear
disc/disc with ABS, ESC, traction control
Suspension, front
independent, Macpherson strut w lower control arm
Suspension, rear
independent, multilink, coil over shocks

Seating capacity
Head/hip/leg room, middle
Head/hip/leg room, front
Head/hip/leg room, rear

Fuel capacity
Trunk volume
Turning circle
Towing capacity
Track, front/rear
Ground clearance
Curb weight

2010 Ford Taurus
NADAguides Test Drive Review

Without question, the 2010 Ford Taurus SHO marks the return of the authoritative sports sedan that quickly rose to power in the late 80's but fell on hard times in recent years. Ford certainly got it right again by staying true to its Taurus SHO sport sedan heritage while delivering several new amenities and technologies that provide a dynamic ride and impressive power, coupled with fuel economy numbers that consumers desire. It's not only the turbocharged eco-conscious V-6 that makes the Taurus SHO a standout, it's the attention to detail in the interior. Ford's design team did an excellent job in engineering a classy interior that has the right amount of sportiness, combined with the creature comforts you'd expect to see in a higher priced sedan.
The Taurus is the most refined, well-crafted, and technologically advanced, and yes, fun-to-drive Taurus of all time. Powered by a 3.5-liter Super High Output (SHO) EcoBoost™ twin turbocharged V-6 engine, the performance version of Ford's all-new flagship delivers V-8 levels of power without compromising on V-6 fuel economy. After testing several other contenders in the competitive class, the Ford Taurus SHO is the winner hands down, based on its authentic "sleeper" sports sedan performance, universal appeal, and premium luxury accompaniments.
The 2010 Ford Taurus SHO is loaded with technology like radar cruise control with heads-up collision warning, radar sensors that detect cars in blind spots and to the left and right when reversing out of a parking space, keyless entry keypad, SIRIUS radio with traffic info, SYNC® 3.0 with navigation and 911-assist, massaging leather seats, a 12-speaker, 390-watt Sony stereo, rear view camera, push button start, rain-sensing wiper and MyKey, which allows owners to activate a restricted driving mode, Belt-Minder® safety system, audio system volume limits, an earlier low-fuel warning, and consistently-engaged AdvanceTrac® stability control. The top vehicle speed can be limited to 80 mph, and speed chimes can be programmed to engage at 45, 55, or 65 mph further protecting the owner's investment.
The most impressive aspect of the 2010 Ford Taurus SHO is a 3.5-liter twin-turbocharged EcoBoost V-6 engine.  This advanced power plant generates an estimated 365 horsepower at 5,500 rpm and 350 ft.-lbs. of torque at 3,500 rpm, resulting in significantly improved power, torque and fuel economy as compared to its larger V-8 brethren.  This also is Ford's most powerful EcoBoost engine and it is coupled with a driveline that combines a high-capacity six-speed 6F55 SelectShift transmission with a sophisticated torque-sensing All-Wheel Drive System.  These components work in unison to deliver substantial traction and control when putting Ford's EcoBoost power to the road.  The six-speed transmission allows spirited acceleration, yet comfortable high-speed cruising.  Unlike your father, expect to pay $45,000 for a fully-equipped SHO.

J.D. Power Rating
Overall Quality 5 / 5
Overall Quality - Mechanical
5 / 5
Powertrain Quality - Mechanical
3 / 5
Body & Interior Quality - Mechanical
5 / 5
Features & Accessories Quality - Mechanical
4 / 5
Overall Quality - Design
5 / 5
Powertrain Quality - Design
5 / 5
Body & Interior Quality - Design
3 / 5
Features & Accessories Quality - Design
5 / 5

Overall Dependability 3 / 5
Powertrain Dependability
4 / 5
Body & Interior Dependability
3 / 5
Feature & Accessory Dependability
Not Available

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J.D. Power Rating Legend
Among the Best
5 / 5
Better than Most
4 / 5
About Average
3 / 5
The Rest
2 / 5

* The J.D. Power Ratings are calculated based on the range between the car manufacturer or car model with the highest score and the car manufacturer or car model with the lowest score. J.D. Power generates a rating of a five, four, three, or two. If there is insufficient data to calculate a rating, “Not Available” is used in its place.

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