NADAguides vs AutoGravity

AutoGravity has created an app and a website that aims to bring the potential buyers and dealership together on one platform by tying the two with information around vehicle type, payments, vehicle make, etc. NADAGuides, on the other hand, is more tuned towards offering vehicle pricing information to understand the true value/worth of cars, including those for RVs, Motorcycles, Powersports, and Boats. Learn more below.

National Appraisal Guides (NADAguides)

When we attempt to value a used vehicle we use a number of data points. These data points include, but are not limited to, actual wholesale transactions (around 80% of the market with our relationship with NAAA) and retail transactions (through our relationship with J.D. Power and its PIN data), as well as asking price information from In addition, we have data from various OEMs and wholesalers and retailers of used vehicles that provide us the amounts for which they paid and sold their vehicles. We also take into consideration MSRP, invoice, equipment assumptions, as well as supply and demand and other macro- and micro-economic factors and the competitive landscape of vehicles. Our retail value is what a person could reasonably pay for a vehicle at a dealer’s lot. Our values are designed and intended to assist users in performing their own valuation of a particular used vehicle. The process by which users of NADAguides determine valuation is inherently subjective. Individual vehicles may have an actual value that is higher or lower than the estimated values created by us.

NADA has been around for over 80 years and is the premier valuation guide in the used vehicle industry. Customers include, but are not limited to: dealers, wholesalers, rental car companies, insurance companies, lending institutions, OEMs, government agencies, as well as individual consumers. We attempt to create the most accurate, market-reflective, unbiased vehicle values and we believe we do so each and every time one of our products is presented to the outside world.

NADAguides is additionally known as a credible source for pricing outside of the automobile industry. Comprehensive pricing data is also published for powersports, recreational vehicles, boats and manufactured housing.


AutoGravity is an online site and app, connecting buyers with dealerships. The company aims to simplify the process of selection and financing with partnerships nationwide, and users can browse by vehicle type, brand, or payment. The site handles both new and used automobiles. A potential buyer can choose the vehicle they want with the desired specs. They can also pick the dealership they prefer.

The site is also a financial marketplace. It works with companies such as Hyundai Capital America to offer affordable financing. The website has a payment calculator tool to make to budget easily. Users can save time by getting pre-qualified before going to the dealership. They will also have a choice of up to four offers to get the best one for their needs.

Each new make and model has a comprehensive description that includes the latest innovations for the current year. It also provides a straightforward list of pros and cons, along with comparable cars, to streamline the selection process. Used vehicles have a summary of features with the necessary specs like mileage. The page breaks down the final cost line-by-line with an estimated monthly payment.

Buyers can select different terms to compare financing options. They can also enter the specs of their trade-in to get a more accurate figure. They can filter their results by monthly payment, features such as color, and dealership. The AutoGravity website has a full research library that includes extensive brand comparison articles that answer the tough questions like which one performs better between the two.

The resources include information on features such as moonroofs versus sunroofs, along with informative pieces such as how to research for a new car. They have guides on buying specific brands, comparison of financing options, and advice about leasing. The articles are well-researched with clear explanations of any technical terms. They offer the inside story with topics such as maintenance costs.

The AutoGravity headquarters is in Irvine, California, with partnerships in all states across the country. Their vision is to “revolutionize the digital car-buying experience” by building on trust and integrity. The company’s app is available both at the App Store and Google Play.