Consumer Reports and Studies

Consumer car shopping and market feedback

If researching pricing, what is your goal today?
Shop new car prices
  1%
Get the value of my used car to sell it
  55%
Get the value of my used car to trade it in
  26%
Check the value of a used car I may buy
  16%
Other
  2%
Would knowing a vehicle's covered maintenance (what maintenance a manufacturer covers on the vehicle) be helpful when car shopping or comparing cars?
Yes, this would be useful
  96%
No, this would not help me
  4%
Do you use dealership financing or research and get approved on your own?
Dealership
  15%
Self-Research
  85%
Do you prefer car shopping using a mobile site or a mobile app?
Mobile Site
  59%
App
  23%
I don't know the difference
  18%
Would you like to research a vehicle online and send it to your mobile phone?
Yes, this would be helpful
  42%
No, I would not use this feature
  58%
What car shopping tools would you find most useful on your mobile phone?
Pricing
  74%
Incentives & Rebates
  6%
Monthly Payments
  13%
Car Comparisons
  7%
Are consumer reviews important to consider in your car shopping process?
Yes, it's important to see what others think
  74%
No, I don't let others sway my decision making
  26%
While car shopping, would you find it useful to have the latest car deals available to you on your smartphone?
Yes, this would be useful
  53%
No, it isn’t needed
  27%
I do not use a smartphone when car shopping
  20%
If the new car you are interested in ranked #4 for MPG, would you be interested to know what cars ranked higher for MPG?
Yes, I would want to know what cars ranked higher in terms of fuel economy
  74%
No, this would not be of interest to me
  26%
When shopping for a new car, would you consider competitive models from other car brands/manufacturers if the monthly payments were within your budget?
Yes, I would consider models from other car brands/manufacturers
  72%
No, I would not consider models from other car brands/manufacturers
  28%
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