Consumer Reports and Studies

Consumer car shopping and market feedback

December 2015
When I am car shopping and researching, I prefer __________ content.
Mostly text-based
  13%
Mostly visual-based
  15%
Mix of both text and visual
  73%
November 2015
What is your favorite social media network for anything car related?
Facebook
  17%
YouTube
  26%
Twitter
  1%
Google+
  9%
Instagram
  3%
Pinterest
  1%
I do not use social media.
  42%
November 2015
Which auto reviews do you trust?
Consumers (peer-to-peer)
  27%
Car dealers or car manufacturers
  6%
Third party site (e.g. NADAguides, Kelley Blue Book, AutoTrader, etc.)
  66%
October 2015
What is your go-to source for car reviews?
Blog (e.g. Autoblog, Automotive News, etc.)
  16%
TV (e.g. Top Gear, MotorWeek, etc.)
  8%
YouTube (e.g. Chris Harris on Cars, Auto Express, Autocar, etc.)
  17%
Magazines (e.g. Car and Driver, Road & Track, etc.)
  34%
Social Media (e.g. Facebook, Instagram, Twitter, etc.)
  25%
October 2015
How easy is it to find warranty information on the website?
(5) Excellent
  19%
(4) Very Good
  11%
(3) Good
  14%
(2) Fair
  14%
(1) Poor
  17%
I am not interested in warranty information.
  25%
September 2015
Which social media channel would you prefer to see more of NADAguides?
Facebook
  25%
YouTube
  10%
Twitter
  2%
Google+
  11%
Instagram
  2%
Pinterest
  2%
I would not use NADAguides in social media
  48%
September 2015
If you were shopping for a new car, would you sign up to receive emails detailing the latest new car deals available in your area?
Absolutely! I would opt-in.
  11%
Perhaps. Depends on the deal.
  16%
No, I currently receive too many emails.
  73%
September 2015
Would you sign up to receive emails to get the latest deals as well as tips on new/used cars, finance, insurance, and price negotiation?
Absolutely! I would opt-in.
  4%
Perhaps. Depends on the topic.
  22%
No, I currently receive too many emails.
  74%
September 2015
How interested are you in learning about Certified Pre-Owned (CPO) cars?
I'm very interested - in fact, I'm looking to make a purchase soon.
  43%
I’m somewhat interested and I would like to learn more about CPO cars.
  20%
Not at all. I'm only interested in new cars.
  7%
I'm not looking to purchase anytime soon.
  31%
August 2015
When car shopping, what aspect of the negotiation could you use help with?
Paying a fair price at a dealership
  20%
Receiving a fair trade-in value
  53%
Lease deal points
  2%
Paying a fair private party price
  24%
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