Consumer Reports and Studies

Consumer car shopping and market feedback

May 2018
When shopping for a car, how important is warranty?
Ranking 1
  13%
Ranking 2
  5%
Ranking 3
  5%
Ranking 4
  2%
Ranking 5
  17%
Ranking 6
  7%
Ranking 7
  15%
Ranking 8
  6%
Ranking 9
  20%
Ranking 10
  11%
May 2018
When shopping for a car, which is the most important?
Depreciation
  28%
Safety
  33%
Performance
  38%
April 2018
Would you be interested in knowing the best time to buy a particular car?
Yes, I want the best deal
  52%
No, not interested in this information
  48%
April 2018
What is the purpose of your visit to our website today? Mark all that apply.
To find the trade-in value for my vehicle
  39%
To find the trade-in value for my RV, motorcycle, boat, or manufactured home
  8%
Shopping for a New Vehicle (e.g., specs, comparing vehicles and prices)
  2%
Shopping for a Used Vehicle (e.g., specs, comparing vehicles and prices)
  7%
Shopping for boat, RV, motorcycle, manufactured home
  4%
To find the value of my vehicle so I can sell it privately
  36%
For commercial purposes
  1%
Other
  3%
April 2018
When shopping for a car, how important is vehicle performance?
Ranking 1
  4%
Ranking 2
  1%
Ranking 3
  2%
Ranking 4
  1%
Ranking 5
  11%
Ranking 6
  5%
Ranking 7
  18%
Ranking 8
  8%
Ranking 9
  32%
Ranking 10
  17%
April 2018
When selecting a car, which is the most important?
Safety
  35%
Performance
  41%
Other
  25%
March 2018
Would you be interested in knowing the best time to buy a particular car?
Yes, I want the best deal
  18%
No, not interested in this information
  82%
March 2018
Which of these would you consider for your next vehicle purchase?
Battery electric vehicle
  4%
Hybrid vehicle
  8%
None of the above
  88%
March 2018
When shopping for a car, how important is depreciation?
Ranking 1
  5%
Ranking 2
  2%
Ranking 3
  4%
Ranking 4
  2%
Ranking 5
  19%
Ranking 6
  9%
Ranking 7
  19%
Ranking 8
  8%
Ranking 9
  22%
Ranking 10
  11%
March 2018
When selecting a car, which is the most important?
Warranty
  17%
MPG
  35%
Depreciation
  48%
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