NADAguides Media Room
NADAguides.com Announces the 2011 'Car of the Year' at the Los Angeles International Auto Show
COSTA MESA, Calif., November 16, 2011 – NADAguides.com, the leading online provider of new and used vehicle pricing and information, today announced that the 2011 Chevrolet Cruze has been awarded the NADAguides “Car of the Year.”
The 2011 Chevrolet Cruze has beat out 10 other strong contenders that were eligible for this award based upon performance, impressive styling and design, fuel ratings, safety features and cost of ownership all at a very competitive price point.
In a recent online consumer poll held by NADAguides.com, the Chevrolet Cruze led the consumers’ choice for Car of the Year race by registering 33 percent of the votes, with the 2011 Ford Explorer and 2011 BMW 5-Series in the number two and three spots respectively among consumer votes.
NADAguides.com analysts also took notice as the Chevrolet Cruze consumer shopping and research interest continued to increase month over month throughout the course of a ten month period. In addition, consumer interest and research from January through October 2011 for the Chevrolet Cruze on NADAguides.com greatly overpowered that of fellow Car of the Year contenders.
Troy Snyder, Director of Product Development for NADAguides will present Cristi Landy, Director, Chevrolet Small Car marketing with the NADAguides Car of the Year award at the Chevrolet booth at 2 p.m. on Wednesday, November 16.
Troy Snyder, Director of Product Development for NADAguides:
“This aspirational compact has done phenomenal things for the reemergence of the GM brand in the global marketplace by bringing technology, design and performance to this segment at an elevated level versus its competitors. The Cruze provides domestic auto shoppers with a new, higher level of options and sophistication not previously seen and we are very excited to see this vehicle so successfully push the envelope for this segment. "
Cristi M. Landy, Director, Chevrolet Small Car Marketing:
"The NADAguides.com Car of the Year award validates what our customers already know: the Cruze offers fantastic value. It combines comfort, fuel economy and safety in a stylish package. With over one million sold globally, the Cruze redefines the small car.”
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of more than 4 million vehicles in 130 countries. In the U.S., the Chevrolet portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly" solutions, such as the Chevrolet Cruze ECO with an EPA-estimated 42 miles per gallon highway, and the Chevrolet Volt offering 35 miles of electric driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security, and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response, and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.
NADAguides (www.nadaguides.com) is the largest publisher of vehicle pricing and information for new and used cars, classic cars, motorcycles, boats, RVs, and manufactured homes. NADAguides offers in-depth shopping and research tools in addition to the most market-reflective pricing available. The company also produces software, mobile applications, raw data, web services, web-syndicated products and print guidebooks.
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