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Media Room Home >News Releases > Detroit Muscle, Efficient Crossovers And 'Car Of The Year' Pique Consumer Interest Following Tax Season

Detroit Muscle, Efficient Crossovers and 'Car of the Year' Pique Consumer Interest Following Tax Season, the leading provider of pricing information and market research for new and used cars, classics, RVs, motorcycles and boats, announced today the Top Five Most Researched Cars following tax season. With tax season now behind us and returns starting to come in, anxious consumers have accelerated their new car research process. The analysts at recently researched traffic data and revealed that consumers are more interested in putting their hard earned tax returns towards American innovation and ingenuity. Ford and Chevy are the obvious standouts with multiple models in the top five. The data, which is based on research volume from each brand, shows the 2011 Ford Mustang, one of Detroit's favorite muscle machines, leading the way as the most researched vehicle on the web site following tax season.

"Much of the recent discussion in the auto industry has focused on alternative fuel vehicles, but the research clearly paints a much different picture. For the first time in recent years, consumers are taking a strong look at American vehicles because of the engineering, ingenuity and quality advancements of the newer products," said Mike Caudill, spokesperson for "This most recent data identifies the top new cars consumers are researching now that various incentives and rebates are in full swing and tax returns are beginning to arrive. What's unique is that instead of efficient compact vehicles leading the charge, purchase intent is leaning towards improved performance, innovative amenities and lasting engineering."'s Top Five Most Researched Cars following tax season are:

2011 Ford Mustang

2010 Chevrolet Equinox

2010 Ford Fusion

2010 Chevy Camaro

2010 Dodge Challenger

Ford has raised the bar in 2010 and it shows with the 2011 Ford Mustang as the clear standout. Chevrolet's second generation Equinox, also a "Best Car Buy" and "Car of the Month" for May, and the 2010 Ford Fusion follow close behind. The retro designed Dodge Challenger rounds out the top five as consumers are still more interested in high-performance, refined amenities and overall American reliability.

For pricing, incentives and rebates and more on the new cars mentioned in this release, please visit the Research Center of

About ( is the largest publisher of vehicle pricing and information for new and used cars, classic cars, motorcycles, boats, RVs, and manufactured homes. offers in-depth shopping and research tools in addition to the most market-reflective pricing available.  The company also produces software, web services, raw data, web syndicated products and print guidebooks.