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Media Room Home >News Releases > Nadaguidescom Adds 'Horsepower' To Its Marketing Engine With New Branding Campaign, Pr Agency Of Record And National Spokesperson
01/22/2009

NADAguides.com Adds 'Horsepower' to Its Marketing Engine With New Branding Campaign, PR Agency of Record and National Spokesperson

NADAguides.com, the leading provider of pricing information and market research for new and used cars, classic cars, RVs, motorcycles and boats, is kicking off 2009 with an all-new branding campaign designed to build greater consumer awareness of NADAguides.com. A recognized name in the automotive industry, NADAguides.com has partnered with DRIVEN Media Communications, one of the industry's fastest growing automotive PR firms. DRIVEN will help lead strategic marketing and public relations efforts to increase awareness among consumers and industry insiders of the powerful tools and extensive market research available through NADAguides.com.

"We have built a strong and credible brand in the industry as one of the foremost leaders in providing accurate and comprehensive automotive information for consumers, dealers and the overall industry. At NADAguides.com, we are extremely passionate about everything automotive, and as part of our new direction, we wanted to identify a partner that shared this same passion," said Don Christy Jr., president and CEO of NADAguides.com. "The team at DRIVEN Media Communications shares our enthusiasm, and with their proven track record for delivering high-impact and targeted media relations programs, we are looking forward to coming advances in the marketplace."

NADAguides.com will be kicking off a series of new marketing initiatives in early 2009, including the launch of new online in-market car search tools, an industry outreach program, a consumer awareness campaign and a host of other initiatives. DRIVEN will play a key role in the development, implementation and follow-through of these programs.

Also making news for NADAguides.com is the announcement of the company's new spokesperson. It was important for NADAguides.com to find a spokesperson who wasn't from the traditional automotive "guard" and could help excite the brand by infusing a new level of enthusiasm into the industry. Based on these criteria, NADAguides.com sought the position from its new PR firm, announcing DRIVEN President Mike Caudill as the company's spokesperson. With a strong background in PR and his experience in the auto industry, Mike is a solid fit for this position. Outside of his day-to-day role with DRIVEN, Mike Caudill has been featured as an automotive expert on the KTLA Morning News, NBC's Whipnotic, and Fast Lane on KTLA which premiered during the 2008 LA Auto Show.

"NADAguides.com has built its reputation on providing the most accurate and complete information in the industry. As we uphold this tradition, we will also work to broaden the visibility of NADAguides.com within the industry," said Mike Caudill, spokesperson for NADAguides.com. "Not only am I honored to be selected as the NADAguides.com spokesperson, but I am excited DRIVEN Media Communications will be able to support all of NADAguides.com 2009 marketing initiatives."

About NADAguides.com

NADA Appraisal Guides (NADAguides.com) is the world's largest publisher of vehicle pricing and specification information for new and used cars, trucks, vans, and SUVs, as well as van conversions, limousines, classic and collectible cars, boats, RVs, motorcycles, snowmobiles, personal watercraft and manufactured housing. The company's consumer website, NADAguides.com (http://www.NADAguides.com), offers a variety of new and used vehicle services in addition to valuation information. Throughout its 76-year history, NADA Appraisal Guides has earned the reputation as the recognized authority for vehicle valuations. Its website, NADAguides.com, is the most comprehensive vehicle information resource on the Internet today.