NADAGUIDES MARKET INSIGHTS

Marine
Industry

Q3 2015

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Industry Overview

Marine Market Update

Boat sales continued to rise partly due to the warm weather in many of the States, which has extended the selling season. New boat shipments in 2015 are expected to exceed 2014.

Looking forward to the winter months, temperatures are expected to be below average with a strong El Niño on the way. We expect above normal levels of precipitation across the Southern Tier and up the East Coast to southern New England. Boat show attendance was up in 2015 from recent years and dealers are excited for 2016.

Marine Values

Edition-Over-Edition Change in Values by Category

July-August 2015 Edition Versus September-October 2015 Edition

The marketplace is experiencing a downward movement of used prices heading into the winter months. Higher demands in jet drive aluminum boats show a slight increase in values this quarter.

Edition-Over-Edition Change in Average Retail
Power
Boats
Personal
Watercraft
Sailboats
-2.9% -5.1% -3.0%
NADAguides Change in Average Appraisal Amounts Edition-Over-Edition by Unit Type
Boat Type Trade-In Average Retail High Retail
Catamaran -4.3% -3.3% -2.8%
Houseboats -4.5% -3.3% -4.2%
Inboard Boats -3.3% -3.7% -4.2%
Inflatable Boats -3.5% -3.2% -4.0%
Jet Drive Boats - Aluminum 3.2% 2.7% 0.9%
Jet Drive Boats - Fiberglass -4.3% -4.0% -4.1%
Monohull Sailboats -2.1% -2.0% -2.5%
Outboard Boats - Aluminum -2.3% -3.6% -4.2%
Outboard Boats - Fiberglass -3.5% -3.0% -3.9%
Personal Watercraft - Jet Drive -6.2% -5.1% -5.0%
Pontoon Boats -3.8% -3.2% -3.5%
Power Cat -3.6% -3.0% -3.1%
Stern Drive Power Boats -2.9% -3.4% -3.4%
Trimaran Boats -4.6% -3.7% -3.3%
Utility/Jon -5.2% -5.1% -5.4%
V-Drive Boats -2.2% -2.7% -3.2%

Marine Categories

NADAguides.com Category Views By Month in 2015

The figures below are based on consumer traffic on NADAguides.com and are calculated by comparing the percentage change of consumer interest, for the top 20 researched manufacturers, January-September 2014 as compared to January-September 2015.

Marine Brands

YoY Change in Research of Top Marine Brands on NADAguides.com

The figures below are based on consumer traffic on NADAguides.com and are calculated by comparing the percentage change of consumer interest, for the top 20 researched manufacturers, January-September 2014 as compared to January-September 2015.

Power Boat Brands

NADAguides.com Top Researched Brands in 2015 Year-To-Date

Outboard Brands

Stern Drive Brands

Inboard Brands

Personal Watercraft Brands

Model Years

NADAguides.com Top Researched Model Years by Category

Stern Drive Boats

Pontoon Boats

Web Traffic by Region

Regional Distribution of NADAguides.com Traffic

The NADAguides marine data is based on national averages; however, our analysts recognize the significance of regional variance by unit type. The following charts represent consumer traffic based on four regions. Traffic percentages for 2013 and 2014 are offered as a comparison to the year-to-date 2015 traffic.

Power Boats

Personal Watercraft

Fuel Price Data

A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term strategic planning.

Regular Grade Gasoline Prices (All Formulations)

On-Highway Diesel Fuel Prices

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

NADAguides

Disclaimer

National Appraisal Guides, Inc. makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of National Appraisal Guides, Inc.

About NADAguides.com

NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. NADAguides.com also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides.com is operated by National Appraisal Guides, Inc., a strategic ally of J.D. Power and Associates. © J.D. Power and Associates 2017.

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J.D. Power and Associates. © J.D. Power and Associates 2017, all rights reserved.