NADAGUIDES MARKET INSIGHTS

Powersports
Industry

Q2 2015

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Industry Overview

Powersports Market Update

With manufacturers aggressively releasing new product geared towards bringing new riders into the motorcycle and side by side communities, summer of 2015 was slated to be very busy. Some regions saw an increase as warmer weather approached but overall numbers did not reach the projected sales increase that many dealers were hoping summer would bring. Very inconsistent riding conditions throughout the country have many dealers hoping for an extend buying season provided mother nature complies.

Although sales have increased in the last two months, we still see values dropping slightly. While normal depreciation is expected, another part of the value decrease has to do with many new models coming in at a lower suggested retail price than previous years, putting a downward pressure on used values.

Powersport Values

Edition-Over-Edition Change in Values by Category

May-June 2015 Versus July-August 2015

Due to their versatility and popularity Utility and Sport Side by Sides will hold their value going into fall. Cool weather powersports activities are less subjective to average seasonal adjustments compared to on-road segments of the market.

Edition-Over-Edition Change in Average Retail
Street
Bikes
Utility
Vehicles
Dirt Bikes
-0.9% -0.5% -1.0%
Unit Type Abbreviation Unit Type Rough Trade-In Clean Trade-In Average Retail
3-W 3 Wheel Cycle -1.4% -1.2% -1.1%
6-W 6 Wheel ATV -0.6% -0.5% -0.4%
8-W 8 Wheel ATV -0.6% -0.5% -0.4%
ATT All Terrain Tractor -1.0% -1.0% -0.7%
C/T Cruiser/Touring -1.2% -1.0% -1.0%
CRU Cruisers -0.8% -0.8% -0.8%
D Dirt (Not MX) -0.5% -0.5% -0.8%
DS Dual Sport -3.0% -2.8% -2.0%
E Enduro -1.0% -1.0% -0.8%
MB Minibike -1.1% -0.7% -0.8%
MX Moto Cross -0.9% -0.8% -0.9%
C Racer (Not MX) -0.7% -0.5% -0.5%
RT Road/Trail -0.9% -0.8% -0.7%
S Scooter -1.2% -1.0% -1.0%
SAT Sport ATV -1.0% -1.1% -0.9%
SXS Sport Side By Side -0.3% -0.2% -0.3%
S/T Sport Touring -0.7% -0.5% -0.5%
SPT Sportbikes -1.1% -1.0% -1.0%
TOU Touring -1.1% -1.3% -1.3%
T Trail -1.0% -0.9% -0.9%
TR Trials -1.5% -1.3% -1.2%
UAT Utility ATV -0.5% -0.4% -0.4%
UTL Utility Side By Side -0.3% -0.2% -0.3%

Powersport Brands

YoY Change in Research of Top Powersport Brands on NADAguides.com

The figures below are based on consumer traffic on NADAguides.com and are calculated by comparing the percentage change of consumer interest, for the top 15 researched manufacturers, January-June 2014 as compared to January-June 2015.

Motorcycle Brands

NADAguides.com Top Researched Brands in 2015

Cruiser Brands

Touring Brands

Sportbike Brands

Off-Highway Brands

Off-Road Vehicle Brands

NADAguides.com Top Researched Brands in 2015

All-terrain Vehicle Brands

Side By Side Brands

Snowmobile Brands

NADAguides.com Top Researched Brands in 2015

Web Traffic by Region

Regional Distribution of NADAguides.com Traffic

The NADAguides powersports data is based on national averages; however, our analysts recognize the significance of regional variance by unit type. The following charts represent consumer traffic based on four regions. Traffic percentages for 2013 and 2014 are offered as a comparison to the year-to-date 2015 traffic.

Motorcycles

All-terrain Vehicles

Side By Sides

Snowmobiles

Fuel Price Data

A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term strategic planning.

Regular Grade Gasoline Prices (All Formulations)

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

NADAguides

Disclaimer

National Appraisal Guides, Inc. makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of National Appraisal Guides, Inc.

About NADAguides.com

NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. NADAguides.com also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides.com is operated by National Appraisal Guides, Inc., a strategic ally of J.D. Power and Associates. © J.D. Power and Associates 2017.

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