NADAGUIDES MARKET INSIGHTS

Marine
Industry

Q1 2015

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Industry Overview

Marine Market Update

As the cold weather slowly drifts away, there is positive movement in the marine industry. In past years, the industry had its roller coaster ride through many challenges. This year reports are indicating that market factors are improving significantly.

Boat shows saw an increase in attendance, despite the harsh, cold weather in the Northeast and the drought conditions in some states. New and used boat sales are showing a vast increase compared to previous years. These patterns have strengthen the positive outlook for many in the industry.

Looking forward to the next quarter; reports are indicating a strong economic condition. A positive turn in the housing market translates to a boost in consumer confidence. With these factors, the industry should experience a strong selling season.

Marine Values

Edition-Over-Edition Change in Values by Category

January-February 2015 Versus March-April 2015

Marine sales start to pick up momentum as the spring season comes along. Law of supply and demand along with various positive indicators, drive up the used boat values for all segments. The personal watercraft segment has continued to show a higher increase from edition to edition.

Edition-Over-Edition Change in Average Retail
Power
Boats
Personal
Watercraft
Sailboats
3.2% 5.7% 3.8%
NADAguides Change in Average Appraisal Amounts Edition-Over-Edition by Unit Type
Boat Type Trade-In Average Retail High Retail
Air Boats 3.0% 3.2% 3.0%
Bay Launch 2.5% 2.4% 1.8%
Catamaran 4.1% 3.9% 3.2%
Houseboats 4.8% 4.3% 4.4%
Hovercraft Boats 2.8% 2.7% 2.0%
Inboard Boats 3.7% 3.4% 3.1%
Inflatable Boats 6.0% 5.3% 4.8%
Jet Drive Boats - Aluminum 4.3% 3.9% 3.6%
Jet Drive Boats - Fiberglass 5.6% 5.0% 4.5%
L-Drive Boats 4.7% 4.1% 3.7%
Monohull Sailboats 2.7% 3.3% 3.8%
Outboard Boats - Aluminum 2.8% 2.3% 2.1%
Outboard Boats - Fiberglass 2.3% 2.1% 1.9%
Personal Watercraft - Jet Drive 6.6% 5.7% 5.1%
Pontoon Boats 2.5% 2.2% 1.8%
Power Cat 2.2% 2.5% 2.4%
Rowboats, Driftboats, etc. 6.6% 5.6% 4.5%
Sea Drive Boats 3.4% 3.1% 2.9%
Stern Drive Power Boats 4.1% 3.8% 3.6%
Surface Drive Boats 2.1% 2.1% 2.1%
Trimaran Boats 4.6% 4.3% 3.6%
Utility/Jon 4.0% 3.3% 2.7%
V-Drive Boats 3.4% 3.2% 3.2%

Marine Brands

YoY Change in Research of Top Marine Brands on NADAguides.com

The figures below are based on consumer traffic on NADAguides.com and are calculated by comparing the percentage change of consumer interest, for the top 20 researched manufacturers, January-March 2014 as compared to January-March 2015.

Power Boat Brands

NADAguides.com Top Researched Brands in 2015

Outboard Brands

Stern Drive Brands

Inboard Brands

Personal Watercraft Brands

Web Traffic by Region

Regional Distribution of NADAguides.com Traffic

The NADAguides marine data is based on national averages; however, our analysts recognize the significance of regional variance by unit type. The following charts represent consumer traffic based on four regions. Traffic percentages for 2013 and 2014 are offered as a comparison to the year-to-date 2015 traffic.

Power Boats

Personal Watercraft

Fuel Price Data

A view of the national average gasoline prices and year-over-year change is supplied to provide support for longer-term strategic planning.

Regular Grade Gasoline Prices (All Formulations)

On-Highway Diesel Fuel Prices

Economic Data

Unemployment & Labor Participation Rate (Seasonally Adjusted)

NADAguides

Disclaimer

National Appraisal Guides, Inc. makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of National Appraisal Guides, Inc.

About NADAguides.com

NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. NADAguides.com also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides.com is operated by National Appraisal Guides, Inc., a strategic ally of J.D. Power and Associates. © J.D. Power and Associates 2017.

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