The auto industry is full of great taglines. Whether it’s BMW’s
The Ultimate Driving Machine, Mazda’s
Zoom-Zoom or Chevrolet’s
Like a Rock, a company’s tagline is the one catch phrase that is designed to resonate with consumers. In some cases, companies like Ford Motor Company have more than one tagline, from
Built Ford Tough to
Ford. Drive One. There are two that really stick out the most and they come from my childhood:
Have you Driven a Ford Lately and Toyota’s
Oh What a Feeling…(you can finish the rest).
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