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Plymouth was launched by Walter P. Chrysler in 1926 and two years later had its very own model, the 1928 Model Q. The low-priced division would go on to save the Chrysler Corporation during the great depression offering an alternative to upscale Chrysler and Dodge models. By mid-century, Plymouth's forward-looking design language was all the rage and personified the entry-level car for the American middle-class family. However, after many years of low sales and waning interest in the brand, Chrysler Corporation ended Plymouth production in 2001.