Chevrolet Tru 140S Concept Preview

  • 4-passenger seating
  • Hatchback body style
  • 150 horsepower and 40 mpg on the highway
  • Target selling price of less than $25,000


Because U.S. Census data shows that 80 million Americans are approaching the age of 30, Chevrolet wants to build the vehicles this younger demographic wants to buy, tapping into $1 trillion in consumer purchasing power. The Chevrolet Tru 140S Concept is one path Chevy thinks it could take to success, and not just because youthful car buyers told the company that this is what they want.

Exterior Features

Chevrolet calls the Tru 140S Concept an "affordable exotic." Designed to look "confident, exotic, expensive, and fast," according to Chevrolet, the Tru 140S is based on the same platform as the existing Chevy Cruze and Chevy Volt. It features a hatchback design, Matte White paint, chrome 21-inch wheels wearing P245/35 tires, LED running lights, and center-mounted dual exhaust outlets.

Interior Features

Though observers might assume the Chevy Tru 140S to be a 2-seat sports car, it actually carries 4 passengers. Key interior features include full smartphone integration, mobile Wi-Fi hotspot, heads-up information display, and Chevrolet MyLink technology. Chevrolet makes sure to point out that the cabin offers many storage solutions.

Under the Hood

The Chevy Tru 140S Concept's front wheels are powered by a direct-injected, turbocharged, 1.4-liter 4-cylinder engine that is expected to produce about 150 horsepower and 148 lb.-ft. of torque across a broad rev range. Automatic stop-start technology shuts the engine off when the car is idling at intersections or in traffic, and restarts the engine when the driver is ready to accelerate.

The Tru 140S can, in theory, be equipped with a choice between a 6-speed manual or 6-speed automatic transmission, and Chevy projects that it would get 40 mpg on the highway.