After a 30-year hiatus from the United States auto market, the Ford Fiesta returned as a new subcompact choice in 2011. Billed as a hip, economy car, the Fiestas was offered either as a four-door sedan or a five-door hatchback body style. Powered by a 1.6-liter four-cylinder engine generating 120 horsepower, the 2011 Fiesta came standard with a five-speed manual transmission. The 2011 Ford Fiesta entered the United States as one of the most inexpensive cars to feature a dual-clutch transmission choice.
The six-speed PowerShift dual-clutch transmission provided automatic shifting with the gear change performance designed to mimic a manual. Ford Fiestas equipped with the PowerShift transmission boasted fuel economy as high as 38 miles per gallon in highway driving conditions. Seven airbags, anti-lock braking system, air conditioning and power door locks included standard on all 2011 Fiestas allowed the vehicle to tout high value. The low base price of the Fiesta has compelled many early buyers to add high-comfort options to the car. Leather upholstery and heated seats proved very popular on the Ford Fiesta during its first months in the United States equipped on approximately half the vehicles sold.
For 2014, the Ford Fiesta received brand-new front and rear styling. Ford added improved the performance creditability of the 2014 Fiesta with the addition of the ST trim level. Equipped with lowered, stiffer suspension and Torque Vectoring Control, the Ford Fiesta ST sport subcompacts propulsion was derived from an all-aluminum powerplant using EcoBoost engine technology. The turbocharged 1.6-liter EcoBoost power unit provided the Fiesta ST with 197 horsepower and 202 pound-feet of torque channeled through a six-speed manual transmission. Also for 2014, a 123-horsepower 1.0-liter EcoBoost engine choice was added to the Fiesta line-up allowing the car to travel up to 45 miles per gallon on the highway.