Marketed as a brand for younger drivers by Toyota, Scion had long lacked a sedan body style that attracts motorists of all ages. For the 2016 model year, the Scion brand introduces their first product complying with a sedan body style. The Scion iA sedan emerges as an economy car with considerable value-added features. As is the case with the modern Scion line, a touchscreen control system is standard on the iA sedan. Back-up camera and a remote keyless entry system are also found on the base Scion iA priced at well-under $20,000. Scion also promotes high fuel efficiency with their first sedan as up to 42 miles per gallon on the highway is possible.